A blog about songwriting and about the songwriter Luigi Cappel

I’m not convinced there is ‘the right way’ it depends a lot on the circumstances. For example, do you know them? Will they listen anyway?

So the first thing is whether it is an artist, a record company, a publisher, a critic, an A&R person, try to talk to them. If you can get their phone number, try to ring them and talk to them. If you do, be polite and friendly, introduce yourself but get to the point quickly.

So there are 4 main ways you can send your demo.

  • You can send it as an attachment to your email. The risk is that their mail server will not allow your email to get through at all, or that it doesn’t accept large files. Don’t do this without their permission. It is an easy solution because they don’t have to do anything to get it.
  • You can use a product like You Send It which allows you to set an FTP site. FTP or File Transfer Protocol is designed is a secure way to send files from one computer to another via a 3rd party and there are several free services. Another one you can use is SendThisFile. Basically the way they work is that you upload your file to their site and they send an email to the person you want to have it, telling them how and where to access it. It means that they can get it when it suits them.
  • Another solution is to direct them to your web site, whether it is your own .com (Don’t have one yet? Check out GoDaddy) or your MySpace or other music site. If you want them to be able to able to download the song, not just stream it, make sure you have enabled the download.
  • The other option is in the mail. If you do that, make sure your presentation is very good, as in artwork, or at least make sure the name of the track is printed on the CD as well as your name and contact details. Often the CD will get separated from the case, so if you don’t have everything on it, they may love it, but not remember where it came from which would be a disaster. You can buy CD pens, or better still get a Lightscribe Drive so that you can etch the details straight onto the CD. It isn’t beautiful but it is much more professional than scribbling with a CD pen.

Of course you also need to send a lyric sheet. I always include chords above the lyric lines. I do this in Word, but there are lots of software packages that do this very nicely. I have a copy of Finale Notepad, but I’ve never actually used it.

So what is the best way? I still don’t know. I think the best way is to ask the person who has approved you sending it to them, what their preference is. Make life easy for them and the act of asking and doing what they asked, will help with recognition when they get it and your demo will then be more likely to be the one they listen to.

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Comments on: "What is the best way to send your demo to someone?" (4)

  1. Sounds like some good tips. I’m very curious to hear if sending demos still works for musicians.

    Hope musicians reading your article will comment.

    If you want to share your song with musicians, fans and professionals in need for good music (filmmakers, game developers, videographers etc.) don’t forget to join the Tribe.

  2. Thanks for the tips! I’m not sure what the best way is to SEND your demo. There is a lot going on in the music industry.

    One of the most powerful ways of distribution of course is using ‘the people’. Great quote from someone else: The people formerly known as the audience!

    Maybe we should take the Darwinist approach; adapt and you will survive. So instead of resisting change and become extinct you want to embrace change. People are going to share music, so give them something to share!

    Together with hundreds of musicians, songwriters (thousands soon) we are working on an initiative to facilitate musicians and songwriters to share some of their work. I am not sure if I am allowed to mention the name (it is not supposed to be spam) so feel free to remove this last line. If you and your friends are interested have a look at http://www.TribeofNoise.com

    Keep up the good work!

  3. Your blog is interesting!

    Keep up the good work!

  4. […] sell it for $10 which I think is reasonable. I can also print quality demo’s to go with my Press Kit. If it’s a demo, you could also add other material on the CD including your EPK, lyric sheets […]

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