A blog about songwriting and about the songwriter Luigi Cappel

There is a market for every kind of music and it is important to know who your market is, whether as a songwriter or performer. You need to know who they are so you can plan your approach as to how to target them.

What is their age group, are they tweens, teenagers, young adults, old rockers? Are they mostly male or female? What is their lifestyle? Are they still at home with their parents or starting their own families, or have their families already flown the coop?

What artists do they listen to? One of the important things on many sites where you can upload your music is who do you sound like, who influenced you. These tags are there for people to find music similar to the artists they like. Make sure you are genuine because if you are like the artists they listen to, you will build up your fan base more quickly.

How do they buy music? Do they buy on the net? at iTunes? Do they buy CD’s in mainstream music stores? In Department Stores? In specialist stores like Marbecks or Real Groovy?

How often do they buy music? Do they buy music themselves or do othes buy it for them as gifts?

How do they discover music they like? Do they hear it on the radio? iTunes? Podcasts? Do they find them by reading reviews in magazines, online, from video’s, recommended by magazines?

Where would they go to listen to music? An art gallery? pub? Concert Hall? Cafe?

Where do they buy their clothes? Often the music playing in certain shops might influence them. If there is a cafe that people go to who like your music, give the cafe a copy of your CD and ask them to play it for you.

Have a think about who your fans are or could be and given the ideas above, how could you influence the situation so that people who like your music can find you. There will be more on this in the next few days.

Knowing who your fans are can help in many ways. It should influence what you write, the style, the lyrics (are they accessible to your demographic), how you market your music, where you sell your music and much more.

There is a target for every kind of music form Christian Death Metal to jazz fusion and opera. Obviously the place and way to target eac genre will be very different. Understanding these things means that instead of taking a scatergun approach, you can aim straight for your target market, winning more fans to buy your music, attend your gigs and tell their friends about you.

By the way, I’d really like this blog to be interactive. You don’t have to agree with me. I would love to make this a discussion, not just me rambling on………………………………….


Comments on: "Do you know who your fans are? Part One" (5)

  1. […] artists, songwriter, Songwriting, speights, target market, where do fans live | Following on from yesterday, I wanted to cover a few more ideas, because first of all it is about the song, but someone has to […]

  2. I certainly agree that we live in a “niche” society: from doctors to computers to music. I’m having a blast finishing up a project with multi-Dove-Award winning producer Don Koch. We spent a lot of time discussing who the music was being targeted to (etc) and it certainly impacted our writing. (I jokingly have titled the CD, “songs for the middle-aged man.”) Of course, most writing stems from personal experiences — even universal themes and truths.

  3. One way or another your music is autobiographical. Sometimes it takes a while to realise it.

    The best advice to give to any writer, fiction, non fiction, songs: Write about what you know.

  4. I’m at a crossroads with the singer in my band because she has a very insular approach to writing and I write with an audience in mind. You’d think that ultimately that would be a good thing, but I’m finding my “poppy” tunes don’t jibe with the lengthier, more experimental structure of her songs. She definitely has a gift for melody, but I almost think she fights against that because she doesn’t want to mimic someone else or sound too accessible.

  5. Hi Andy
    That’s a difficult situation. We all write songs for different reasons and there is a market for everything but you guys need to find some common ground and discuss why you are playing gigs. Most songwriters are self indulgent and want people to listen to what they like. The reality is that the audience always decides what they like. I used to be in a covers band and we all liked playing jazz. The problem was that when we played covers everyone enjoyed themselves, danced and had a good time. When we tried throwing in some jazz they sat down and got agitated.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Tag Cloud

%d bloggers like this: