There is a market for every kind of music and it is important to know who your market is, whether as a songwriter or performer. You need to know who they are so you can plan your approach as to how to target them.
What is their age group, are they tweens, teenagers, young adults, old rockers? Are they mostly male or female? What is their lifestyle? Are they still at home with their parents or starting their own families, or have their families already flown the coop?
What artists do they listen to? One of the important things on many sites where you can upload your music is who do you sound like, who influenced you. These tags are there for people to find music similar to the artists they like. Make sure you are genuine because if you are like the artists they listen to, you will build up your fan base more quickly.
How do they buy music? Do they buy on the net? at iTunes? Do they buy CD’s in mainstream music stores? In Department Stores? In specialist stores like Marbecks or Real Groovy?
How often do they buy music? Do they buy music themselves or do othes buy it for them as gifts?
How do they discover music they like? Do they hear it on the radio? iTunes? Podcasts? Do they find them by reading reviews in magazines, online, from video’s, recommended by magazines?
Where would they go to listen to music? An art gallery? pub? Concert Hall? Cafe?
Where do they buy their clothes? Often the music playing in certain shops might influence them. If there is a cafe that people go to who like your music, give the cafe a copy of your CD and ask them to play it for you.
Have a think about who your fans are or could be and given the ideas above, how could you influence the situation so that people who like your music can find you. There will be more on this in the next few days.
Knowing who your fans are can help in many ways. It should influence what you write, the style, the lyrics (are they accessible to your demographic), how you market your music, where you sell your music and much more.
There is a target for every kind of music form Christian Death Metal to jazz fusion and opera. Obviously the place and way to target eac genre will be very different. Understanding these things means that instead of taking a scatergun approach, you can aim straight for your target market, winning more fans to buy your music, attend your gigs and tell their friends about you.
By the way, I’d really like this blog to be interactive. You don’t have to agree with me. I would love to make this a discussion, not just me rambling on………………………………….