A blog about songwriting and about the songwriter Luigi Cappel

Archive for the ‘music distribution’ Category

Rise Up Christchurch

Today is the day of the Christchurch Rise Up Telethon and I’m wishing that I was ready to record my new version of my song The Fault Was Mine, which is about a father whose daughter is found in the Christchurch Earthquake wreckage. The first draft is here on YouTube, but I think the new rewrite is much more commercial.

Using what I learned at Berklee and with some mentoring the lyrics have been altered so that it is easier for people not close to what happened in Christchurch to understand what it is about and to relate to the situation so many people found themselves in.

My hope now is to be able to record it professionally and put together a music video, of course that means money so I need to look at how to fund it because my focus is on writing songs and what I really want is for someone else to record it. This means that I probably don’t qualify for the NZ Music On Air new funding because it is all about recording artists, not songwriters who do not want to be recording artists.

So here’s the new lyrics and hopefully I will have a new demo to share soon,

The Fault Was Mine Copyright Luigi Cappel 2011

The Policeman on the phone said come right down

To the hospital on the other side of town

I’d been awake all night consumed with fear

They’d found my daughter in Christchurch Cathedral Square

Now I’m walking and a wondering why was it you not me

I should have been protecting you, protecting you

Are you alive?

Are you hurt?

I’d do anything to turn back time.

They said it was

A new fault line

But I felt the fault was mine

I still feel the fault was mine

The trip past the earthquake rubble seemed to take years

Doctor sat me down, I listened through a haze of tears

At the hospital we did everything we can

Now its up to God we hope you understand

Now I’m walking down the corridor, why was it you not me

I should have been protecting you, protecting you

Are you alive?

Are you hurt?

I’d do anything to turn back time.

They said it was

A new fault line

But I felt the fault was mine

I still feel the fault was mine

A city’s made of bricks and mortar

They can be rebuilt but daughter

It would crush my heart to lose you now

Are you alive?

Are you hurt?

I’d do anything to turn back time.

They said it was

A new fault line

But I felt the fault was mine

I still feel the fault was mine

I still feel the fault was mine

Christchurch Cathedral

Rarotonga

I’ve just spent a week on the beautiful island of Rarotonga. Of course my guitar came with me and I deliberately turned my mobile off and stayed away from the Internet.

I was lucky on the way over, the woman at the check in counter had a son studying violin and went and asked her supervisor to waive the $75 for a second piece of luggage. Had to pay on the way back, but that’s how it is these days. If I had more legs on the trip it would have been cheaper to buy another guitar than pay the excess luggage!

Whenever I have a holiday, whether its domestic or international I try to write a song to remember the place by and Raro was no exception.

I bought a new video camera before I left. Haven’t read the manual yet, but I managed to take some video and photos. When I got back I got on to my trusty Tascam and recorded a couple of guitar tracks and the bass.

I was hoping the camera software would have a feature allowing me to add a soundtrack to the video clips but it didn’t. Fortunately when I came back, my computer wanted to do an update of Windows Live, which I don’t actually use, but I saw it came with Windows Live Video Editor, so I thought, “why not?”

Turned out to be really easy to use. I didn’t need to read a manual and figured out how to upload clips, edit them, do transitions, title etc and upload the soundtrack and match the video to the length of the track. This is all a first for me and I was pleased to see that Windows Live also included an upload to YouTube feature, so I now have a new YouTube Video.

I hope you will have a watch and let me know if you like the song. I’ve been wanting to do YouTube videos for ages and so far, bar one the only YouTube videos featuring me were done by other people.

So here is my view of Rarotonga. If you like it, please tell someone else (and me:)).

It’s March Already

Wow, time has flown. I’m almost at the end of my first Berklee Music paper which is Music Publishing 101 and have been really enjoying it. I knew from past experience that this means self discipline in getting my readings done and getting assignments in on time, but it is so worth it.

Anyone who has studied subjects they were passionate about at university, knows how much you gain from them, and how they can move your career forward. The only catch now is that I have a list of so many things that I need to do asap, that the course has shown me, that I am wondering how I can start on my next paper and do all of those things at the same time.

Amongst the things I need to do is complete all the administration for my song catalogue and have everything in files so that I can access them on demand. This includes archives of Lyric Sheets, Split Sheets (only one song is a collaboration so far, so that’s not a biggie), copies of each song demo on disk in MP3 and CD format, with liner notes and much more.

One area I didn’t really consider or know how to deal with was TV and Film. New Zealand is obviously very successful in the film industry, but I also learned in my research that publishers such as Mushroom Music NZ has had real success in publishing to local and international TV, so they are on my contact list.

I have decided that I need to re-record every song demo for all songs that are on my A and B lists, before I make contact with people like Mushroom, because I want them to be impressed with my writing and not ruin chances by providing A&R people with hastily recorded demo’s, recorded within minutes of completing writing of songs on my Tascam Digital 8 Track. I have also decided that I should record more of my guitar  music arrangements as they are very good, but I have never considered them as having commercial value.

Of course this is all money and time, but if I want to have a music career as a songwriter and composer, I need to get seriously organized and treat it as a business.

So next steps. I had a meeting with APRA last week, which was very helpful. I was looking for advice, but also to let them know that I am working hard on my craft and music education and looking to go ahead in the industry. I put in an application for a grant to attend the Song Summit in Sydney in June and also inquired about next year’s music grants. Currently I am studying my Bachelor of Songwriting degree online, but I can’t complete the full degree online and the cost to travel from New Zealand to study in Boston MA, with accommodation etc is very high, so I am hoping that when the time gets closer I can get some local support to make the trip.

Another challenge I have is staying in touch with the industry and really getting to know it well, locally and internationally. This means reading magazines that you can’t buy locally. These include Country Music Magazine from Australia and of course Billboard from the USA.  New Zealand is really bad when it comes to accessibility to international music magazines, so this means more money to get subscriptions and of course time to read the magazines. There are of course loads of great websites, including the ones for the magazines I just mentioned, this also means more time for reading and research.

I haven’t done any gigs for a couple of months, because this also takes time for practice and the gigs themselves, but I really need to fit this in as well, not to mention writing new songs!

So loads of work to do, money to find for recording, artists to find to record my songs, because I can’t do them full justice myself. In between I have a full time job, a family, a mortgage and other commitments, but they say if you want something done, give it to someone who is busy.

What I need now is a winning Lotto ticket so that I can focus on my music instead of working 50 hours a week in my day job.

The bottom line is that if you want to be a success in this industry you need to work hard and a little luck would be nice, but most of the time you need to make your own luck, by putting in the effort. I can’t remember who actually said it the first time, but it was along the lines of “The harder I work, the luckier I get.”

Pitching your songs

As per my previous blog, I have signed up with the Berklee College of Music and start my first paper on Monday. Looking through their website, a DIY orientation visit, I found an excellent blog by Eric Beall about music publishing and marketing, which I found inspiring. I consequently ordered a copy of his book Making Music Make Money from Amazon.

I looked through several papers and decided to take Eric’s paper Music Publishing 101 first. My reasoning was two-fold. First, an area I struggle with the most is getting my music to a publisher or A&R person, which is compounded by being in New Zealand, which is a country where most of the successful industry names still have secondary jobs because the local market is so small.

Second, I am writing songs already and honing them isn’t going to help me get them out there any faster. I felt that constantly working on my songwriting craft was almost a form of procrastination in itself. I need to keep learning, absolutely and I am looking forward to doing papers that will help me with that later in the year.

If you are serious about becoming a professional songwriter, I recommend Eric’s latest series of blogs to you, and especially the latest which struck a chord with me, entitled Thanks for your submission. We regret to inform….

Below is a comment I left to his blog that is waiting for moderation by Eric, but I recommend you read his blog first for the context.

“Selling and writing music are, as you pointed out, very different aspects of the business. Many successful musicians and songwriters I have met absolutely hate the concept of having to pitch their songs or sell themselves off stage.

An interesting thing I have found in my business career is that sales people themselves are often scared of making the cold call. Sales courses are full of material about call reluctance. So if fear of cold calling is a problem for people in the sales profession, it may even more so be a problem for songwriters, who are often shy and introspective people. Sales people are very good at procrastinating and finding good reasons for not picking up the phone or banging on a prospects door.

I belong to a local songwriters group and in the beginning found it difficult to perform my new material for critique from my peers, even though in public, I was always confident performing the same songs to strangers. I overcame the fear and learned to appreciate the positives, accept the critique, whether I was open to it or not and welcome suggestions on how to improve it.

I wonder if the same call reluctance could be more of an issue for songwriters, than allocating the time. We want people to love what we write. Almost everytime we write a new song, we love it, it becomes our favorite. We don’t want someone rejecting it and perhaps it is easier not to submit it.

I found the support and genuine critique of my peers to be empowering, particularly because it was genuine. That would be one of the biggest failings imho of sites like MySpace, where we tell people who have songs that are like listening to someone scraping their fingernails down a blackboard, but we want to build them up, so we tell them they are great. But I digress.


Thanks for another illuminating blog. Persistence is totally important, but first of all you need to take that first step and act. Each step becomes easier. We also need to have a thick skin and sales people have great techniques to deal with that.

For example, if we know that on average it takes 10 calls to make a sale. Instead of being dissapointed with the rejection, we can tell ourselves that we only have 9 calls left to success.”

If you find this interesting, why not bookmark my blog and join me on my continued journey?

DIY Record Album Production lessons

Almost every time I’ve played a live gig, I get asked if I have a CD that people can buy and the sad and sorry answer is no, but here’s my card and you can visit my website at MySpace. Now there is my first error, you really should have your own website, but I haven’t found a CMS yet that is easy for me to use, but I will do soon. Anyway, even if you can’t afford to visit a studio, there are plenty of low cost tools that you can purchase, either software or hardware. I have both.  Now you can create your own CD.

I will also visit Go Daddy one of these days and get my own URL, which you can easily link to your MySpace or other page until you have your own. They only charge $9.99 for a .com domain. If you listen to the great Musicians Cooler Podcast, he has a number of promo codes that will give you a discount off Go Daddy services.

I’ll wait until I use up most of my business cards which have the MySpace address on it.

Anyway, back to the story. I bought myself a Canon iP4500 printer which will print directly on printable CD’s. It was very cheap and did a great job, except it doesn’t print all the way into the hole of the CD, which is a minor dissapointment. I checked the settings and they are set to the closest it will go.

I spent quite a lot of time on the image I wanted on the label and also making sure it was consistent with the insert cover and the theme of the Album which is Greenhouse. I thought I’d be able to find some good templates on Microsoft Publisher but was sorely dissapointed. Fortunately at a sale last week I found a software package called CD Covers and Labels for Dummies, which was as simple and simplistic as you would expect, but awesome value for $5! So I as able to use their templates and my images.

I put the title on the CD label and also in smaller print on the bottom Copyright Luigi Cappel 2009.

I worked out the order of the tracks I wanted, which I listed on the Album insert. I didn’t put in the song times, which I will probably do on the next batch, because if any of these do find their way to a radio station, they will want to know how long the tracks play for.

When I went to burn the CD’s using Sonic Digital Media Plus v7, I found (having wasted 3 CD’s) on testing them that the software had reordered the tracks alphabetically which meant I had to solve this problem because I wanted the tracks in the specific order to keep it relevant and interesting to the listener and I had already printed the inserts including the track listing. To solve this, I used the Rename function and numbered them in front of the song title. Now we were sweet.

Printing the labels was easy, although cutting them to size was a pain. I used fairly heavy paper so that it would look professional and not try to slide out of the case when it was opened. I used a guillotine and found it really hard to get the edges exactly right. Next time I’ll use a straight edge and a craft knife, which will be much easier. Also you need something for the back to fold the little edges which are the titles that you can see from the side.  Detail is important as even though the CD’s are home made I want them to look professional. The only thing missing is the shrinkwrapping, which I will have done later when I create more volume. There are plenty of places that will shrinkwrap for you very cheaply.

So just to go over the presentation. The front cover is consistent with the concept of the album. This album is called The Greenhouse Demo’s, because the songs are demo’s and Greenhouse is the title of Track 4. The cover art is a picture of a big block of Franz Joseph Glacier ice that is melting at a rapid pace. The title is very easily read on both the CD label and the insert.

On the inside of the isert I have a photo of myself (because the listener can’t late to you if they don’t know what you look like and the album is about building a fan base) holding a huge block of glacial ice which has melted and been washed away in the icy river.

On the back I put another picture of myself, this time standing on White Island which is an active ocean volcano and represents the global warming and the yin and yang of hot and cold. The other crucial data I put on the back is my email address and URL so that people can make contact with me, probably one of the most important things of all.

All in all, it was pretty simple. Everyone should have an album available, even if it’s home made, whenever you perform. I’m really pleased with how mine turned out and it looks more professional in my humble opinion than some that I have seen, made by ‘professionals’.

As a footnote, I was listening to one of my favourite podcasts yesterday while I was vacuuming the pool. it is Music Business Radio. The interview was with Meiko, who I strongly recommend as a good listen. I love the song Boys with Girlfriends. Anyway, on the podcast they have a section called Dave’s Demolition Derby where they get their guests to review 3 songs hat listeners have sent in for critique. I can’t remember her Manager’s name but he used to be an A&R man and made the comment that Record Companies and others get loads of unsolicited CD’s in the mail and some of them look really cheap and nasty.  If you hae to pick a few of them for a quick listen, which one do you think will get an airing, the one with a CD which someone has written on, something like My Cool Song, or one that looks like it was purchased of the shelf of your favorite CD store?

one-cube2

Another Stretch in Iraq, my Christmas Song

December is only hours away and I have just entered my song Another Stretch in Iraq into the Paramount Group’s Christmas Song Competition. Why enter a song about a soldier going back to the Iraq War?

I couldn’t think of anything more poignant than soldiers in the field opening up a parcel from home which has a miniature Christmas Tree in it. The men and women will be thinking of home, wishing they could be with their friends and family, just as they would have at Thanksgiving. Just as their families and friends are thinking of them, wishing they were at home, hoping they will come home safe, sound and soon.

The concept of soldiers going to war with pictures of their loved ones helping them keep it together and coming home finding their loved ones have moved on in their absence is not unusual and while it is tough, the strength and security of knowing your fellow soldiers have your back is in a sense even stronger than your home relationship because their support can be the difference between coming home alive or in a body bag. The memories of experiences in the field can not be fully understood by those who have not served in the field of war. The worry of those at home waiting and praying for their men and women is also a unique feeling, worrying every time the mail is late or the doorbell rings late at night.

So while my Christmas song is not about sleigh bells ringing or Santa coming down the chimney, it is about love and family, about fellowship and trust and about being alive, that special way of feeling alive in a world of uncertainty.

Now I haven’t been to war, I’ve been lucky to have come of age between wars, but plenty of my family members have served in times of peace and war.

I did spend 6 months or so researching it and the reaction of men who served in Desert Storm when I performed it in the US last year suggest that I managed to capture some of the feelings.

It must be pretty tough for someone to want to go back to the Bradley (personnel carrier)

Id rather have my Bradley

I'd rather have my Bradley

and the MRE rations (Made Ready to Eat) having gone home to the girl or guy they felt they were fighting for and finding they now love someone else. But the story has probably happened a hundred times to soldiers in the last year and to thousands before them.

So, I give to you and the judges of the Paramount Group songwriting contest, Another Stretch in Iraq and hope that they see my Christmas Song entry as a piece written full of respect for the men and women whose blogs I read and commented on at the Milblogging Site and the diaries of Desert Storm which told their story in their own words. This isn’t a song of war, but a song of people who do what they feel they must and what they feel.

Merry Christmas to all those brave people fighting and peacekeeping on their missions around the world. You and your families have my deepest respect. May your stretch be short and your Christmases with your families holding each other around  the tree be many.

Another Stretch in Iraq

(you can listen at MySpace)

©Luigi Cappel 2007

1

I was walking on an empty street

My feet were marching to a lonely beat

I had you on my mind.

I kept on walking though my feet were sore

There was no procrastinating I could take no more

I wanted to leave you far behind.

I served my time on the sand in Iraq

While you were making hay with my good friend Mark

How could I have been so blind?

Thinking of you helped me keep my cool

Little did I know you played me for a fool

Feel like I’m gonna lose my mind.

Chorus

I might as well sign up for another stretch

There’s nothing left to keep me here aint life a bitch?

At least in the army I know where I stand

Serving my country in a foreign land.

Sit-rep says its all haywire

Its home where I got shot by friendly fire

I’m going back

Home is where I thought I wanted to be

Now I’d rather have my Bradley and an MRE

Even in Iraq

Bridge

It’s a strange old world we’re living in

Don’t know who you can trust

Don’t know where to begin

Now I’m gonna live my life one day at a time

So its Christmas time and the desert is cold

My life is with the army if the truth be told

They’ve got my back

My mom and dad sent a little Christmas tree

They said that they were praying for the boys and me

They said get yourself back on track

Chorus

I might as well sign up for another stretch

There’s nothing left to keep me here aint life a bitch?

At least in the army I know where I stand

Serving my country in a foreign land.

Thanks so much for reading my blog. If you know someone who would appreciate this blog, please send them a link. Please feel free to leave a comment, I always welcome feedback. If you are inspired by this, check out the links, its not too late to contribute to a Christmas Parcel. The guys who blog at Milblogging also appreciate feedback and knowing that even total strangers are thinking of them. Finally wish me luck with my Paramount Song Competition entry, I’m keen to grow my career as a songwriter and a competition like this could be a leg up.

Give Pump Audio a try

Some time ago I was told about Pump Audio, but I hadn’t checked it out until now. I’ve been using Sonic Bids for some time and I suspect if I lived in the USA, they would be really good for me, but I haven’t seen any gigs in New Zealand to aim for and very little in Australia. Don’t get me wrong, I think Sonic Bids is great, it just hasn’t been able to do anything for me.

My focus and goals are as a songwriter rather than a performer, although I do love playing to an audience. This means that my needs are to get my songs to a market, but my market is performers more than listeners which presents a problem for me. I’m not sure whether Pump Audio can do anything more for me, given that they are really looking for high quality finished product. My recordings are samples and I typically look for a way of presenting my songs that opens a door for the artist / singer to put their own personality and interpretation into it and l feel that by recording to the highest quality makes it more difficult for it to fit into someone else’s style, thereby reducing the size of my potential market.

The thin with sites like Sonic Bids is that you pay for each submission and that can add up pretty quickly. I must say that they give real value for money and the work they do is worth every cent they charge. The problem for my needs is mostly that they are US centric and more gig and song competition focussed. I will continue to use them for competitions or opportunities when I plan to travel to the US again.

So back to Pump Audio. First of all from a credibility perspective, they are owned by Getty Images, who purchased them in June last year. Getty are a world leader in photography and imagery and having just received a healthy check for a photo they bought from me recently, I know at first hand that they are serious about their business.

You can’t send Pump Audio MP3’s (except for the first couple which are an audition to see if they good enough), they are looking for high quality CD’s. The first benefit in my opinion from this is that it removes the tyre kickers who submit every song to anyone who they think will listen, and of course most of them don’t. You have to make an effort to send them your music.

You don’t pay unless they sell your music and then you get paid 50% of what they sell it for. This sounds a lot, but when I think of the money I have paid for other submission services that got me no money, this way they are motivated to move your product and if your product is good, you will get your return.

You keep your song rights (IP) and their deal is not exclusive, so you don’t have any barriers to also offering your music to other buyers. They cover a variety of media and say that last year alone they placed over 80,000 items to TV alone!

If you have high quality recordings on CD, I would highly recommend giving them a go.

In the meantime I am working on my latest song which is another song about dads and daughters, really about babies. It’s called When Madison Smiles and hopefully you will find it on my MySpace and Music Forte sites before too long.

Tag Cloud