A blog about songwriting and about the songwriter Luigi Cappel

Archive for the ‘Music Marketing’ Category

An Interview with Stephen Horton on Motivational Radio

I had the pleasure recently of being interviewed by Stephen Horton aka Rezinator on his radio show called The Highway of Dreams. You can hear the interview here. Click on the link under Rezinator speaks with Luigi Cappel. 

I really enjoyed chatting with Stephen who is an excellent musician in his own right. We talked about a number of my experiences over the years and discussed a few of my songs.

You can hear my songs You Oughta Run, which features the awesome sax playing of my friend Charly Nice, Old Flame which I wrote about a school reunion and Rarotonga, which I wrote over there, its a bit in the style of Chet Atkins, one of my heroes in the guitar world. If you’d like to know the stories behind those tracks, listen to the show. You can also hear those tracks on my Reverbnation page.

Telephone Card

Telephone CardI wrote a song several years ago which I wanted to make a musical slide show video out of. Unfortunately I have no idea what happened to the photos. This morning I saw a post on Facebook promoting Twitpic. I haven’t used it for year, so I followed the link and connected it to my Twitter profile and up came two of the photos that I had taken at Chartwell Foursquare for the song along with a pile of other photos that I took a few years ago.

This is the part where the Indian grocer is telling me that if I give him my Seiko watch, he will give me a loan for a $2 telephone card so I can call a cab to get home. Mahesh was wonderful when I asked him to pose for these photos, he thought it was a cool idea. I hope I can find them again. You can hear the song on my Reverbnation page.

Rarotonga is an awesome place to have a relax and get some musical inspiration. I wish I was back there now. I guess I’ll have to think warm (its winter in New Zealand) and enjoy the memories.

 

 

Rise Up Christchurch

Today is the day of the Christchurch Rise Up Telethon and I’m wishing that I was ready to record my new version of my song The Fault Was Mine, which is about a father whose daughter is found in the Christchurch Earthquake wreckage. The first draft is here on YouTube, but I think the new rewrite is much more commercial.

Using what I learned at Berklee and with some mentoring the lyrics have been altered so that it is easier for people not close to what happened in Christchurch to understand what it is about and to relate to the situation so many people found themselves in.

My hope now is to be able to record it professionally and put together a music video, of course that means money so I need to look at how to fund it because my focus is on writing songs and what I really want is for someone else to record it. This means that I probably don’t qualify for the NZ Music On Air new funding because it is all about recording artists, not songwriters who do not want to be recording artists.

So here’s the new lyrics and hopefully I will have a new demo to share soon,

The Fault Was Mine Copyright Luigi Cappel 2011

The Policeman on the phone said come right down

To the hospital on the other side of town

I’d been awake all night consumed with fear

They’d found my daughter in Christchurch Cathedral Square

Now I’m walking and a wondering why was it you not me

I should have been protecting you, protecting you

Are you alive?

Are you hurt?

I’d do anything to turn back time.

They said it was

A new fault line

But I felt the fault was mine

I still feel the fault was mine

The trip past the earthquake rubble seemed to take years

Doctor sat me down, I listened through a haze of tears

At the hospital we did everything we can

Now its up to God we hope you understand

Now I’m walking down the corridor, why was it you not me

I should have been protecting you, protecting you

Are you alive?

Are you hurt?

I’d do anything to turn back time.

They said it was

A new fault line

But I felt the fault was mine

I still feel the fault was mine

A city’s made of bricks and mortar

They can be rebuilt but daughter

It would crush my heart to lose you now

Are you alive?

Are you hurt?

I’d do anything to turn back time.

They said it was

A new fault line

But I felt the fault was mine

I still feel the fault was mine

I still feel the fault was mine

Christchurch Cathedral

Temporary Home Song Analysis

I’m in the process of fine tuning my new song God If You’re Listening, which is a Country Christian Christmas Song. As part of that I am analyzing Temporary Home as an example of both a hugely successful song and one that I love, written by Carrie Underwood, Zac Maloy and Luke Laird.  I want to emphasize that I have utmost respect for all of these amazing writers and that this analysis is to help me improve my craft, rather than to comment on theirs, given that they are all hit song writers and I am still working on becoming one.

At the end of this blog I have included a YouTube clip which displays the lyrics, rather than the official video, so you can see what I am referring to in my comments. You can see the official music video on my previous blog here.

So here we go. The first think I looked at was the hook, which is also the song title. It fits perfectly and is repeated twice in each chorus, so you are left in no doubt as to the point of the song. People who like the song will know the title even if they have never been told it. This is of course important for marketing if people hear it and want to buy a copy.

The theme of the song is consistent. It’s all about people who are in diffifult transitions in their lives, but accepting that better is to come, one way or another. I have read some critiques which said that the song is too simplistic, but I disagree.

I understand that Carrie knew exactly what she wanted to write about when she sat down with Zac and Luke during a 2 day writing session. They each drew from their own experiences, and songwriting teachers always say write about what you know.

There is a balance between writing a song that tells you an exact story, complete with detailed imagery, vs telling a story allowing you to insert your own imagery and imagination, being able to make it yours, based around your own experiences. Someone who listens to a song that matches their emotions and experience and has that special moment, wondering, how did the artist know that about me, is going to be a much bigger fan.

The lyric moves between the 1st and 2nd person, building a word picture then making it personal. I really like the imagery of “windows and rooms”, which is sufficient for you to fill in the gaps from your own memory or imagination, getting you involved in the story. The same with the old man. We know he’s in a hospital bed, we know he’s dying, but it is more powerful to not say it.

The only part I would change would be the beginning, with the 6 year old. The words do not belong to a 6 year old, rather to a commentator. What I’m trying to say is that a 6 year old foster child probably wouldn’t have that positive attitude unless it came from the advice of their caregiver. Like Luke Laird, I also had a time when our family hosted several foster children and they tended to arrive insecure and socially inept and certainly not thinking positively about the long term future. But then most people would not notice this and you quickly move on to the next vignettes and the old man situation which so many more of us can relate to.

The structure of the song is excellent whilst again simple. Whatever the critics say, I believe that commercially simple is best. People can learn the song quickly and sing along with it. The melodic repetition also supports this. Most won’t have Carrie’s chops but they will enjoy singing this song. The build from a boy, to his mother to the old man is linear. Carrie’s performance builds to long sustained notes with the song climaxing with the old man dying and the tension is then released in a more subdued chorus. The cadence from the 1 note to the 4 note at the end of each verse builds expectation and identifies the arrival of the chorus.

The arrangement is excellent for the song. There is a lot more in it than you will hear first time around, but ultimately this is a showcase for the power and clarity of Carrie’s awesome voice. Her phrasing makes so much impact on the song, for example “Looking for a way…………….out”. Great sustained notes and some sweet harmonies.

The backing band is tight as you would expect from Nashville, with the vocal taking centre stage, again I understand a Nashville recording prerequisite. There is some nice pedal and as I mentioned, each time you listen you will here something more, which makes it nice to come back to.

I found it interesting that the song runs for 4.29, which is long for a pop song, but probably less noticeable for a country track and one that tells a story. I would have expected a bridge chorus at the end or for the final chorus to go up a note for a final climax, but the writers kept it simple.

So what was the point of all of this?

  1. Just like an art student studies the great artists, a songwriter wanting to write hit songs, has to study hit songs.
  2. I want to write not only hit songs, but songs that tell a story, engage the listening and evoke emotions. The best way to do this is to understand the crafting of songs that I like, that do this.
  3. I am often too impulsive in writing songs, as I mentioned in my last blog. This exercise is forcing me to slow down and rethink the specific song I am currently writing, “God if You’re Listening “.

So my conclusions? I am now going to rewrite my new song again. I’m going to remove the bridge and do a 3rd verse which will be about the husband and father, thereby telling a 3rd part of the story. In my bridge I have moved from the story to a commentary and I’m thinking that this commentary should be coming from the listener, not the singer.

I have also decided, as per my previous blog, to make the performance simple, just lead vocal, guitar and bass. If I do a version with more, it will just be for fun, but I am not writing as a singer songwriter, I am writing for someone else to perform. I believe that the more elements I add, the narrower the appeal will be for someone to pick the song up.

This has been a personal exercise for me, but I hope it also gives you some ideas for your own writing. I would welcome any feedback.

Songwriting New Year’s Activity and Resolutions

So its 2011 and I have made some resolutions, the big one being to really work hard in my songwriting and I’ve started off the way I intend to continue.

My first blog for this year was about my new song God if You’re Listening and having given it a lot of thought in the wee hours, I am doing an about face which will hopefully head me off in the right direction, especially a week before my first Berklee Music Semester of the year, with the paper on Commercial Songwriting Techniques.

So here’s my first weakness which I aim to correct. When I write a new song, I record a demo straight away. That’s fine if you do it so that you can remember all the nuances, but I tend to want to upload it onto websites straight away before it ripens. The result of this is that:

  • I haven’t learned how to play it properly yet. This means that the recording sounds like what it is. What it isn’t is a quality demo. Just because I know how I want it to sound, doesn’t mean that it is ready or refined.
  • I haven’t run through my Song Quality Checklist from Music Publishing 101. The first question of which is “Does the title sound like a hit. My song from my last blog started off as Santa If You’re Listening, but I very quickly realized it was wrong for lots of reasons, including that the dominant theme was a woman talking to God. It also means that it is not just a Christmas and Country song, but also a Christian song.
  • I rushed the accompaniment which actually sounded rushed and boring.
  • I added more instruments than necessary which actually detracted from the recording. As I songwriter, I really need to focus on simple elements, vocals, one guitar and bass. If  I want to pitch the song to an artist, in most cases less is more.
  • The melody and phrasing always improve the more you play a new song.

So sometime soon I am going to re-record “God If You’re Listening”. In the meantime, I am going to do the following things:

  1. Work through my Song Quality Checklist.
  2. Create a song Admin Sheet
  3. Print copies of the song and chords for my 3 performance clearfiles
  4. Register it with APRA
  5. Analyse a hit song in a similar style from my ongoing list of 5 songs for analysis. Probably Temporary Home by Zac Maloy, Luke Laird and co-written and recorded by Carrie Underwood, because it is similar inasmuch as it was written to evoke emotions and because it is a very successful hit song.
  6. Then I will revisit my song to see what I can improve.
  7. When I am happy I will re-record it, put some copies onto CD and then submit to a number of websites.

The key point I am making is about treating my songs as a business product, because if I don’t no one else will.

New Song ‘God If You’re Listening’

So I’ve now finished the first cut of my Christmas song for 2011, which as the name of the blog suggests is called, God If You’re Listening. This started off as Santa If You’re Listening, which I wrote about in my last blog. It started as my 2nd to last Harmony assignment for the year. I finished it this morning, 1 January 2011 and recorded the first cut which you can listen to here. God if You’re Listening

I decided to change the name because God If You’re Listening is more generic and while Christmas makes the concept more poignant, and is a time that many people do lose their jobs, it could happen at any time to anyone. Most people will lose their jobs at least once in their lives and often when they least expect it.

Here are the lyrics. I hope you like it. I’ve sent the song off to someone who offered to master a song for me for free. I’ll wait a few days and see what comes back before putting it onto my favorite music sites. So you’re the first to hear the raw demo. Let me know what you think.

God If You’re Listening © Luigi Cappel 2011
Verse One
There’s a young boy on the corner sitting on a garbage can, his red rimmed eyes are looking at the sky. He says
Santa if you’re listening, can you bring my Dad a job? Since they closed the plant we’re barely getting by.
Chorus
Santa if you’re listening I sure could use some help my Mom is lying crying in her room
I don’t need no toys or such, I’ll just do my chores and please Santa can you make it happen soon.
Verse 2
In the bedroom sits his mother and she’s staring at the wall, her eyes glazed over can’t see through her tears, she says
God if you’re listening can you help my family? Our food is low and the rent is in arrears.
Chorus
God if you’re listening I sure could use some help, my husband’s tried most everywhere he can.
I don’t need no Christmas Tree or fancy clothes to wear, I just hope that you have a plan.
Bridge
The same could happen to you or me, if you see someone in misery throw them a lifeline if you can
It don’t have to be much, just a friendly hand and a loving touch can be all it takes to revive a weary soul, and she said
Chorus
God if you’re listening I sure could use some help, my husband’s tried most everywhere he can.
I don’t need no Christmas Tree or fancy clothes to wear, I just hope that you have a plan.

Rarotonga

I’ve just spent a week on the beautiful island of Rarotonga. Of course my guitar came with me and I deliberately turned my mobile off and stayed away from the Internet.

I was lucky on the way over, the woman at the check in counter had a son studying violin and went and asked her supervisor to waive the $75 for a second piece of luggage. Had to pay on the way back, but that’s how it is these days. If I had more legs on the trip it would have been cheaper to buy another guitar than pay the excess luggage!

Whenever I have a holiday, whether its domestic or international I try to write a song to remember the place by and Raro was no exception.

I bought a new video camera before I left. Haven’t read the manual yet, but I managed to take some video and photos. When I got back I got on to my trusty Tascam and recorded a couple of guitar tracks and the bass.

I was hoping the camera software would have a feature allowing me to add a soundtrack to the video clips but it didn’t. Fortunately when I came back, my computer wanted to do an update of Windows Live, which I don’t actually use, but I saw it came with Windows Live Video Editor, so I thought, “why not?”

Turned out to be really easy to use. I didn’t need to read a manual and figured out how to upload clips, edit them, do transitions, title etc and upload the soundtrack and match the video to the length of the track. This is all a first for me and I was pleased to see that Windows Live also included an upload to YouTube feature, so I now have a new YouTube Video.

I hope you will have a watch and let me know if you like the song. I’ve been wanting to do YouTube videos for ages and so far, bar one the only YouTube videos featuring me were done by other people.

So here is my view of Rarotonga. If you like it, please tell someone else (and me:)).

It’s March Already

Wow, time has flown. I’m almost at the end of my first Berklee Music paper which is Music Publishing 101 and have been really enjoying it. I knew from past experience that this means self discipline in getting my readings done and getting assignments in on time, but it is so worth it.

Anyone who has studied subjects they were passionate about at university, knows how much you gain from them, and how they can move your career forward. The only catch now is that I have a list of so many things that I need to do asap, that the course has shown me, that I am wondering how I can start on my next paper and do all of those things at the same time.

Amongst the things I need to do is complete all the administration for my song catalogue and have everything in files so that I can access them on demand. This includes archives of Lyric Sheets, Split Sheets (only one song is a collaboration so far, so that’s not a biggie), copies of each song demo on disk in MP3 and CD format, with liner notes and much more.

One area I didn’t really consider or know how to deal with was TV and Film. New Zealand is obviously very successful in the film industry, but I also learned in my research that publishers such as Mushroom Music NZ has had real success in publishing to local and international TV, so they are on my contact list.

I have decided that I need to re-record every song demo for all songs that are on my A and B lists, before I make contact with people like Mushroom, because I want them to be impressed with my writing and not ruin chances by providing A&R people with hastily recorded demo’s, recorded within minutes of completing writing of songs on my Tascam Digital 8 Track. I have also decided that I should record more of my guitar  music arrangements as they are very good, but I have never considered them as having commercial value.

Of course this is all money and time, but if I want to have a music career as a songwriter and composer, I need to get seriously organized and treat it as a business.

So next steps. I had a meeting with APRA last week, which was very helpful. I was looking for advice, but also to let them know that I am working hard on my craft and music education and looking to go ahead in the industry. I put in an application for a grant to attend the Song Summit in Sydney in June and also inquired about next year’s music grants. Currently I am studying my Bachelor of Songwriting degree online, but I can’t complete the full degree online and the cost to travel from New Zealand to study in Boston MA, with accommodation etc is very high, so I am hoping that when the time gets closer I can get some local support to make the trip.

Another challenge I have is staying in touch with the industry and really getting to know it well, locally and internationally. This means reading magazines that you can’t buy locally. These include Country Music Magazine from Australia and of course Billboard from the USA.  New Zealand is really bad when it comes to accessibility to international music magazines, so this means more money to get subscriptions and of course time to read the magazines. There are of course loads of great websites, including the ones for the magazines I just mentioned, this also means more time for reading and research.

I haven’t done any gigs for a couple of months, because this also takes time for practice and the gigs themselves, but I really need to fit this in as well, not to mention writing new songs!

So loads of work to do, money to find for recording, artists to find to record my songs, because I can’t do them full justice myself. In between I have a full time job, a family, a mortgage and other commitments, but they say if you want something done, give it to someone who is busy.

What I need now is a winning Lotto ticket so that I can focus on my music instead of working 50 hours a week in my day job.

The bottom line is that if you want to be a success in this industry you need to work hard and a little luck would be nice, but most of the time you need to make your own luck, by putting in the effort. I can’t remember who actually said it the first time, but it was along the lines of “The harder I work, the luckier I get.”

Pitching your songs

As per my previous blog, I have signed up with the Berklee College of Music and start my first paper on Monday. Looking through their website, a DIY orientation visit, I found an excellent blog by Eric Beall about music publishing and marketing, which I found inspiring. I consequently ordered a copy of his book Making Music Make Money from Amazon.

I looked through several papers and decided to take Eric’s paper Music Publishing 101 first. My reasoning was two-fold. First, an area I struggle with the most is getting my music to a publisher or A&R person, which is compounded by being in New Zealand, which is a country where most of the successful industry names still have secondary jobs because the local market is so small.

Second, I am writing songs already and honing them isn’t going to help me get them out there any faster. I felt that constantly working on my songwriting craft was almost a form of procrastination in itself. I need to keep learning, absolutely and I am looking forward to doing papers that will help me with that later in the year.

If you are serious about becoming a professional songwriter, I recommend Eric’s latest series of blogs to you, and especially the latest which struck a chord with me, entitled Thanks for your submission. We regret to inform….

Below is a comment I left to his blog that is waiting for moderation by Eric, but I recommend you read his blog first for the context.

“Selling and writing music are, as you pointed out, very different aspects of the business. Many successful musicians and songwriters I have met absolutely hate the concept of having to pitch their songs or sell themselves off stage.

An interesting thing I have found in my business career is that sales people themselves are often scared of making the cold call. Sales courses are full of material about call reluctance. So if fear of cold calling is a problem for people in the sales profession, it may even more so be a problem for songwriters, who are often shy and introspective people. Sales people are very good at procrastinating and finding good reasons for not picking up the phone or banging on a prospects door.

I belong to a local songwriters group and in the beginning found it difficult to perform my new material for critique from my peers, even though in public, I was always confident performing the same songs to strangers. I overcame the fear and learned to appreciate the positives, accept the critique, whether I was open to it or not and welcome suggestions on how to improve it.

I wonder if the same call reluctance could be more of an issue for songwriters, than allocating the time. We want people to love what we write. Almost everytime we write a new song, we love it, it becomes our favorite. We don’t want someone rejecting it and perhaps it is easier not to submit it.

I found the support and genuine critique of my peers to be empowering, particularly because it was genuine. That would be one of the biggest failings imho of sites like MySpace, where we tell people who have songs that are like listening to someone scraping their fingernails down a blackboard, but we want to build them up, so we tell them they are great. But I digress.


Thanks for another illuminating blog. Persistence is totally important, but first of all you need to take that first step and act. Each step becomes easier. We also need to have a thick skin and sales people have great techniques to deal with that.

For example, if we know that on average it takes 10 calls to make a sale. Instead of being dissapointed with the rejection, we can tell ourselves that we only have 9 calls left to success.”

If you find this interesting, why not bookmark my blog and join me on my continued journey?

Stepping up as a songwriter

I’ve just written a long convoluted email to one of the advisers at the Berklee School of Music. I am thinking of studying some papers on their online school, given that I live in New Zealand and they are in the USA.

The gist of the email is that I feel their courses and degrees are largely focussed at the performing songwriter, aka singer songwriter. Songwriting seems to be focussed around getting your story out, using your experiences to paint word and music textures based around what you have felt, seen, heard, tasted……

I love performing, but it is not want I think I am best at. I am way to old to try to make it as a performer. It’s too narrow a scope for me. I want to write for many genres, but my voice and playing style wouldn’t support that. I’ve written R&B which includes rap, but there is no way I could ever perform it.

I want to write, not about my own experiences, but to be able to make a credible portrayal of the artist/s who perform my work as though it came from their heart.

The courses and most books are about how to make it as a writer performer. They talk about how to market your songs to listeners. They talk about how to get gigs, how to increase your revenue by selling merchandise at gigs. How to build a fan base etc. This is all great for most people, but of limited benefit to me.

I’ve put a lot of effort into sites like MySpace and Music Forte, with relative success if you look at it from the perspective of listens. I’ve had number one songs in Country on Music Forte and been in the MySpace top 10 in the same genre for New Zealand. This means people like some of my songs, but it doesn’t help me sell songs.

One of my greatest strengths is probably also my greatest weakness. I am a generalist and do a little of a lot. I read lots of books, concurrently. I listen to many genres and enjoy most of them. I put energy into dozens of web sites, hoping that one of them will make a difference and I have had a few small successes. I had a song signed with a publisher, but he didn’t sell the song. In hindsight, he wasn’t the right publisher, but it felt good to be able to say I had one. I’ve had a few opportunities to write songs for albums, but haven’t sold one.

I’ve written some good songs, but they were largely written for my own performance and the ones that weren’t, I didn’t have access to the right artists to perform them.

The market here today seems to be largely made up of singer songwriters who write or collaborate to write their own music. When they get dry, they have sessions with fellow singer songwriters. Because I’m not focussed on performing, and took myself out of the scene many years ago to raise a family, I’m not in those circles. I’d like to be, but not as a fellow performer. I’ve written songs with local artists in mind, but haven’t made the effort to try to get them to listen. I wrote one with Bic Runga in mind, but procrastinated to the point of inactivity in making contact with her. Interesting really, because in my business life, I am constantly networking with business leaders.

This sounds like a lot of bleeting, but really what it is about, is me refocussing on my goals at the end of the year, with a view to making something really good happen. To work out how to make this career happen. It’s going to take some serious discipline and work. I’m going to need some help and I’m hoping that Berklee is going to be part of that equation, because at the very least it will help me focus and allow me to access a network that I can’t find locally.

It will be very important for me to make sure that the work I do is centred on my goals. That when I study or work, it is with the end in mind and not just about finishing a paper because there are assignments due. It’s a lot of money to spend if it doesn’t help me realise my goals.

What really helped me focus, was a blog I read and reread, by Eric Beall, author of Making Music Make Money (Which I have just ordered on Amazon, which was called Back to Basics, and seemed to describe my situation perfectly. So, if what I am saying is relevant to your situation, you might like to hang around and follow my journey.

DIY Record Album Production lessons

Almost every time I’ve played a live gig, I get asked if I have a CD that people can buy and the sad and sorry answer is no, but here’s my card and you can visit my website at MySpace. Now there is my first error, you really should have your own website, but I haven’t found a CMS yet that is easy for me to use, but I will do soon. Anyway, even if you can’t afford to visit a studio, there are plenty of low cost tools that you can purchase, either software or hardware. I have both.  Now you can create your own CD.

I will also visit Go Daddy one of these days and get my own URL, which you can easily link to your MySpace or other page until you have your own. They only charge $9.99 for a .com domain. If you listen to the great Musicians Cooler Podcast, he has a number of promo codes that will give you a discount off Go Daddy services.

I’ll wait until I use up most of my business cards which have the MySpace address on it.

Anyway, back to the story. I bought myself a Canon iP4500 printer which will print directly on printable CD’s. It was very cheap and did a great job, except it doesn’t print all the way into the hole of the CD, which is a minor dissapointment. I checked the settings and they are set to the closest it will go.

I spent quite a lot of time on the image I wanted on the label and also making sure it was consistent with the insert cover and the theme of the Album which is Greenhouse. I thought I’d be able to find some good templates on Microsoft Publisher but was sorely dissapointed. Fortunately at a sale last week I found a software package called CD Covers and Labels for Dummies, which was as simple and simplistic as you would expect, but awesome value for $5! So I as able to use their templates and my images.

I put the title on the CD label and also in smaller print on the bottom Copyright Luigi Cappel 2009.

I worked out the order of the tracks I wanted, which I listed on the Album insert. I didn’t put in the song times, which I will probably do on the next batch, because if any of these do find their way to a radio station, they will want to know how long the tracks play for.

When I went to burn the CD’s using Sonic Digital Media Plus v7, I found (having wasted 3 CD’s) on testing them that the software had reordered the tracks alphabetically which meant I had to solve this problem because I wanted the tracks in the specific order to keep it relevant and interesting to the listener and I had already printed the inserts including the track listing. To solve this, I used the Rename function and numbered them in front of the song title. Now we were sweet.

Printing the labels was easy, although cutting them to size was a pain. I used fairly heavy paper so that it would look professional and not try to slide out of the case when it was opened. I used a guillotine and found it really hard to get the edges exactly right. Next time I’ll use a straight edge and a craft knife, which will be much easier. Also you need something for the back to fold the little edges which are the titles that you can see from the side.  Detail is important as even though the CD’s are home made I want them to look professional. The only thing missing is the shrinkwrapping, which I will have done later when I create more volume. There are plenty of places that will shrinkwrap for you very cheaply.

So just to go over the presentation. The front cover is consistent with the concept of the album. This album is called The Greenhouse Demo’s, because the songs are demo’s and Greenhouse is the title of Track 4. The cover art is a picture of a big block of Franz Joseph Glacier ice that is melting at a rapid pace. The title is very easily read on both the CD label and the insert.

On the inside of the isert I have a photo of myself (because the listener can’t late to you if they don’t know what you look like and the album is about building a fan base) holding a huge block of glacial ice which has melted and been washed away in the icy river.

On the back I put another picture of myself, this time standing on White Island which is an active ocean volcano and represents the global warming and the yin and yang of hot and cold. The other crucial data I put on the back is my email address and URL so that people can make contact with me, probably one of the most important things of all.

All in all, it was pretty simple. Everyone should have an album available, even if it’s home made, whenever you perform. I’m really pleased with how mine turned out and it looks more professional in my humble opinion than some that I have seen, made by ‘professionals’.

As a footnote, I was listening to one of my favourite podcasts yesterday while I was vacuuming the pool. it is Music Business Radio. The interview was with Meiko, who I strongly recommend as a good listen. I love the song Boys with Girlfriends. Anyway, on the podcast they have a section called Dave’s Demolition Derby where they get their guests to review 3 songs hat listeners have sent in for critique. I can’t remember her Manager’s name but he used to be an A&R man and made the comment that Record Companies and others get loads of unsolicited CD’s in the mail and some of them look really cheap and nasty.  If you hae to pick a few of them for a quick listen, which one do you think will get an airing, the one with a CD which someone has written on, something like My Cool Song, or one that looks like it was purchased of the shelf of your favorite CD store?

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