A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘billboard’

It’s March Already

Wow, time has flown. I’m almost at the end of my first Berklee Music paper which is Music Publishing 101 and have been really enjoying it. I knew from past experience that this means self discipline in getting my readings done and getting assignments in on time, but it is so worth it.

Anyone who has studied subjects they were passionate about at university, knows how much you gain from them, and how they can move your career forward. The only catch now is that I have a list of so many things that I need to do asap, that the course has shown me, that I am wondering how I can start on my next paper and do all of those things at the same time.

Amongst the things I need to do is complete all the administration for my song catalogue and have everything in files so that I can access them on demand. This includes archives of Lyric Sheets, Split Sheets (only one song is a collaboration so far, so that’s not a biggie), copies of each song demo on disk in MP3 and CD format, with liner notes and much more.

One area I didn’t really consider or know how to deal with was TV and Film. New Zealand is obviously very successful in the film industry, but I also learned in my research that publishers such as Mushroom Music NZ has had real success in publishing to local and international TV, so they are on my contact list.

I have decided that I need to re-record every song demo for all songs that are on my A and B lists, before I make contact with people like Mushroom, because I want them to be impressed with my writing and not ruin chances by providing A&R people with hastily recorded demo’s, recorded within minutes of completing writing of songs on my Tascam Digital 8 Track. I have also decided that I should record more of my guitar ¬†music arrangements as they are very good, but I have never considered them as having commercial value.

Of course this is all money and time, but if I want to have a music career as a songwriter and composer, I need to get seriously organized and treat it as a business.

So next steps. I had a meeting with APRA last week, which was very helpful. I was looking for advice, but also to let them know that I am working hard on my craft and music education and looking to go ahead in the industry. I put in an application for a grant to attend the Song Summit in Sydney in June and also inquired about next year’s music grants. Currently I am studying my Bachelor of Songwriting degree online, but I can’t complete the full degree online and the cost to travel from New Zealand to study in Boston MA, with accommodation etc is very high, so I am hoping that when the time gets closer I can get some local support to make the trip.

Another challenge I have is staying in touch with the industry and really getting to know it well, locally and internationally. This means reading magazines that you can’t buy locally. These include Country Music Magazine from Australia and of course Billboard from the USA. ¬†New Zealand is really bad when it comes to accessibility to international music magazines, so this means more money to get subscriptions and of course time to read the magazines. There are of course loads of great websites, including the ones for the magazines I just mentioned, this also means more time for reading and research.

I haven’t done any gigs for a couple of months, because this also takes time for practice and the gigs themselves, but I really need to fit this in as well, not to mention writing new songs!

So loads of work to do, money to find for recording, artists to find to record my songs, because I can’t do them full justice myself. In between I have a full time job, a family, a mortgage and other commitments, but they say if you want something done, give it to someone who is busy.

What I need now is a winning Lotto ticket so that I can focus on my music instead of working 50 hours a week in my day job.

The bottom line is that if you want to be a success in this industry you need to work hard and a little luck would be nice, but most of the time you need to make your own luck, by putting in the effort. I can’t remember who actually said it the first time, but it was along the lines of “The harder I work, the luckier I get.”

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What are the fans listening to? How to get your hitsong.

Some great advice I picked up somewhere was that if you want to write a hit song, you need to know what people are listening to. Whilst its true that there are song pluggers and the radio is very much influenced by the record companies, the fact is that if he radio are regularly playing songs, whether it is because they have an incentive or for any other reason, the net result is people listen to them.

I think it was Jimmy Webb at the S3 conference who said that if you listen to a song at least 5 times, it will grow on you and you will start to like it. This is a formula that they use to get you to buy or follow a track. The lyrics become familiar, the hook becomes entrenched in your mind and if it is pleasing to you, you may well find yourself singing along.

Hit’s are here the money is in songwriting. If you write a hit song, you will be well remunerated and also you will become noticed and in demand by artists and their team, looking for a new song, hoping that you weren’t a one hit wonder.

So is there a magical secret? Magical no, but the key thing is knowing what people like, what are they listening to today. It’s easy to find a market for your songs in today’s world with so many internet vehicles like MySpace, FaceBook, iTunes, Music Forte and hundreds if not thousands of others. But these are less likely to get you a hit for music’s sake, than the radio, which isn’t going away anywhere fast. Radio plays mainstream and mainstream is what it means, i.e. what most people are listening to today.

So in my humble opinion, if you want to write a hit song, rather than (as Ralph Murphy says) be a self indulgent songwriter, writing songs to play in bars after 10 P.M. when people are drunk or t least merry and mostly don’t care, you need to write something different. Something uplifting, which is often very different to what the average songwriter puts together. Murphy says that the hits are the songs that people listen to on the way to work in the morning when they want a lift.

So the first thing to do is to find out what they are listening to. I live in New Zealand, so if I want to write a hit song for the local market, I would go to RIANZ. “The Recording Industry Association of New Zealand Inc (RIANZ) is a non-profit organisation representing major and independent record producers, distributors and recording artists throughout New Zealand.”

RIANZ publishes the weekly New Zealand Top 40 Singles Chart. “The Top 40 Singles Chart is compiled based on a 75:25 split between physical / digital singles sales figures and radio play information gathered by radio data collection agency Radioscope.”They also publish a number of other charts including the Top 10 Radio Airplay Chart.

Like all charts they show the position this week, last week and weeks on the chart. A quick look through these will tell you what is popular in your local world. These charts are a mixture of everything, local and international. To give you an idea, the Top 40 as at Monday 28 July included 5 local acts and Number One on the chart was Phil Collins, In The Air Tonight which this time has been on the NZ charts for 21 weeks! Always on My Mind by Tiki Taane is number 3 still and has been on the charts for 14 weeks.

In my opinion, Always On My Mind is very much a polynesian sound and will be hugely popular locally with our youth and with a reggae flavour has some legs internationally, but I can’t see it being on the charts at Billboard, the other place I look to see what is popular, especially on the Country Charts because Country Music has a huge following in the USA, my major songwriting target market.

So now you know what people are listening to on the radio and what they are buying. What do you do next? Subscibe to my blog and I will tell you more, this isn’t a book after all lol.

If you think this blog is helpful, tell a friend. If you want to hear some of my songs, check out my MySpace page. Oh and please do leave a comment. Is my blog intesting? Is it helpful? Are there things you would like me to write about?

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