Often you are more likely to get your story published if you include a photo. When you talk to the editor or journalist, ask them if you include an exclusive photo that they will publish it, because otherwise you will keep it so you can offer it to another media. You do talk to the media before you send them a release don’t you?
You should have a range of photos including landscape and portrait. It wouldn’t hurt to have a couple of black and whites as well for that artistic look.
Make the pics you send with your story relevant. If it’s a bout a gig you have done, send a photo from the gig. On that note, always try to get someone to take photos for you, even if you provide the camera.
If it’s about the new single or album, make it relevant. For example if it was for my song Muriwai Beach, I will have a photo of me walking on the iron sands “between the sand dunes and the shore”.
Accommodate the media. If they want to take a photo of you, do whatever you can to support them. On Thursday I had my photo taken for a September magazine issue. They asked if I could spare an hour to go to a beach location with them, No problem. It was quite funny really, we got to the beach which was a spot on the side of the North Western Motorway. We parked off the motorway and there was this beautiful spot with shelves of sunwashed shells and we found a piece of wood for me to sit on in my suit with my notebook on my lap. I’m sure it will be a great eclectic photo and thanks to the police who gave us 2 minutes to finish up instead of charging us for parking on the side of the motorway.
The magazine will get a classy off the wall photo and will also remember that I was happy to help them out to make the shot.