A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘dj’

Radioscope – Another Great Music Site

I said I would tell you about some more sites that might be of interest to your songwriting career. Radioscope is really an industry website for broadcast radio in New Zealand. So why should you care about it?

If you recall in previous blogs, I said that the best way to get journalists to write about you is to get to know them, find out what they are interested in, what they like, read their stories, develop a relationship.

Radioscope is where a lot of media people go for their news. At least I think they do, because they haven’t put anything new on the front page since July. They do have links to new stories, so maybe it is just “technical difficulties”. Therein does lie a lesson. If you have date stamped information on your web site, keep it current!

On a deeper look, I suspect someone has left the organisation and perhaps only current feeds like the charts are being updated.

One thing that is really good is the Chart Feeds. You can find the latest in a range of charts including singles, albums, DVD, compilations, Top 40 Airplay, Pop, Rock, Urban, Juice, MTV, C4, Alt, pretty much every chart you want. A great feature is that you can download them as an Excel File.

You may recall in a previous blog about Hit Songs I suggested that ir you want to write a Hit Song, you need a pretty good idea of what people are listening to in your genre. This a great place to look for if you are wanting to write a hit song for the New Zealand market in one of the genres covered on New Zealand radio.

There are lots of reasons songs become hits, many that you have little control over as a songwriter. The record companies, song pluggers, DJ’s, concert or tour promoters and even the media and advertisers are influential. Look at what the Cadbury’s ad did for Phil Collins. When “In the Air Tonight” came out, it peaked at Number 2 in the charts, Since the Cadbury Gorilla Ad, the song has gone to Number One, years after the original song.

There are some other useful things on RadioScope. There is a large list of bands and recording artistsalong with their Label. There are also links to their web pages.

If you have an RSS Aggregator (I use iGoogle. You can access anything from their site that gets updated without actually having to keep visiting the site.

There is a weekly blog called ChartBitz by Andrew Miller which is a quick update on who’s hit the charts and other relevant news.

Another excellent feature is a listing of Labels with links to their websites. They have the 4 major labels as well as 31 Indies and 2 Distribution Companies.

There are lots of places you can go once you have written your songs. If you know who a target artist that you have written a song for is signed with, this is one way of pitching it. Go to their label. One comment on that, never send them anything unsolicited because it will probably end up in File 13, aka the wastepaper basket. Ring them, tell thyem you have written a song in the style of the target artist and ask them if you can send it to them and if you do, if they will give it a listen.

I’m sure you can find more good information on this site. I like ikt much more now that I’ve trolled through itg. It has loads of great information. Just a shame that the home page isn’t kept current.

Hey just as a footnote, I don’t sit at my desk all the time. I actually wrote this blog while walking on a treadmill for 3.8km (because my PC crashed and I had to do some of it again) Exercise mind and body.

Thanks for reading this blog. If you found it interesting, why not subscribe to it. If you know someone else who might find it interesting, send them a link. I’m also keen on feedback. Disagree with me, have suggestions or want to leave a comment, please do. I’d love this blog to be more interactive.

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Music Critics and getting the media to your gig

The media has power, they are mavens and have huge control over what people listen to and what they think they should like. Many artists, like politician, don’t like critics at all, they don’t like what they write, but in the end I think the addage that any media is good media, applies much of the time.

They say I see it is that if the media writes about you, they are giving you attention and hopefuly someone will dig deeper, look for you on MySpace, or go to one of your gigs. If they make the effort, then reward them with recognition themselves. Show an interest in them.

When I first started chasing the media, it was to get attention for my sport at the time which was landyachting. We had a team going to Nevada for the America’s Cup of Landyachting and our sport was not great for spectators because our courses were often very long, as in 30 or more km. We needed sponsorship and both to attract sponsors and to get them coverage, we had to get the media to write stories and show us on TV etc. The main way I achieved that (and we won the cup) was by ringing the media and asking for their help and advice. I got it, they got stories and we got coverage.

So how do you get the media to your gig? First try and find media that might be interested in your genre, the best place to start is to listen to them on radio or read their stories. When you find people that you think would like your offerings, send them a CD. It could be demo’s or a commercial production. Send them your bio and invite them to your gig. It’s worth ringing them first to tell them what you are sending them, including the invitation and ask them for the best way to get it to them. That sets up a personal relationship so it isn’t just an impersonal envelope that looks like something you have sent to everyone.

Ask them to come and introduce themselves to you if they do turn up at the gig and make some time to talk to them. It wouldn’t hurt to make a fuss of them and build them up and the gig either, maybe in the middle of a set, shout out a welcome to them and get the audience to give them a friendly clap. The media is a networking environment and I have no doubt that they will appreciate the recognition.

Having recognised them, spoken with them at the gig, understood what they like, dislike or didn’t understand, you will be developing a realtionship with them and it is much more likely that they will give you a good review. After all, you are friends now, right?

Remember that people write about a particular topic because they like and are interested in it. If they are a music critic (and I use that term loosely, but if they are writing about a gig, they are offering their personal critique) they are doing it because they like music. If they come to your gig, it is because they want to be entertained and to like your offering, it’s outside of their work hours, i.e. they are gving up their personal space. They probably also want to be seen in the right places and are looking for other artists or interesting people. If you rewadr them for their effort, they will probably do the same for you and you may end up with a long term ally that can help you up those little steps to local stardom.

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