A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘Eric Beall’

Pitching your songs

As per my previous blog, I have signed up with the Berklee College of Music and start my first paper on Monday. Looking through their website, a DIY orientation visit, I found an excellent blog by Eric Beall about music publishing and marketing, which I found inspiring. I consequently ordered a copy of his book Making Music Make Money from Amazon.

I looked through several papers and decided to take Eric’s paper Music Publishing 101 first. My reasoning was two-fold. First, an area I struggle with the most is getting my music to a publisher or A&R person, which is compounded by being in New Zealand, which is a country where most of the successful industry names still have secondary jobs because the local market is so small.

Second, I am writing songs already and honing them isn’t going to help me get them out there any faster. I felt that constantly working on my songwriting craft was almost a form of procrastination in itself. I need to keep learning, absolutely and I am looking forward to doing papers that will help me with that later in the year.

If you are serious about becoming a professional songwriter, I recommend Eric’s latest series of blogs to you, and especially the latest which struck a chord with me, entitled Thanks for your submission. We regret to inform….

Below is a comment I left to his blog that is waiting for moderation by Eric, but I recommend you read his blog first for the context.

“Selling and writing music are, as you pointed out, very different aspects of the business. Many successful musicians and songwriters I have met absolutely hate the concept of having to pitch their songs or sell themselves off stage.

An interesting thing I have found in my business career is that sales people themselves are often scared of making the cold call. Sales courses are full of material about call reluctance. So if fear of cold calling is a problem for people in the sales profession, it may even more so be a problem for songwriters, who are often shy and introspective people. Sales people are very good at procrastinating and finding good reasons for not picking up the phone or banging on a prospects door.

I belong to a local songwriters group and in the beginning found it difficult to perform my new material for critique from my peers, even though in public, I was always confident performing the same songs to strangers. I overcame the fear and learned to appreciate the positives, accept the critique, whether I was open to it or not and welcome suggestions on how to improve it.

I wonder if the same call reluctance could be more of an issue for songwriters, than allocating the time. We want people to love what we write. Almost everytime we write a new song, we love it, it becomes our favorite. We don’t want someone rejecting it and perhaps it is easier not to submit it.

I found the support and genuine critique of my peers to be empowering, particularly because it was genuine. That would be one of the biggest failings imho of sites like MySpace, where we tell people who have songs that are like listening to someone scraping their fingernails down a blackboard, but we want to build them up, so we tell them they are great. But I digress.


Thanks for another illuminating blog. Persistence is totally important, but first of all you need to take that first step and act. Each step becomes easier. We also need to have a thick skin and sales people have great techniques to deal with that.

For example, if we know that on average it takes 10 calls to make a sale. Instead of being dissapointed with the rejection, we can tell ourselves that we only have 9 calls left to success.”

If you find this interesting, why not bookmark my blog and join me on my continued journey?

Stepping up as a songwriter

I’ve just written a long convoluted email to one of the advisers at the Berklee School of Music. I am thinking of studying some papers on their online school, given that I live in New Zealand and they are in the USA.

The gist of the email is that I feel their courses and degrees are largely focussed at the performing songwriter, aka singer songwriter. Songwriting seems to be focussed around getting your story out, using your experiences to paint word and music textures based around what you have felt, seen, heard, tasted……

I love performing, but it is not want I think I am best at. I am way to old to try to make it as a performer. It’s too narrow a scope for me. I want to write for many genres, but my voice and playing style wouldn’t support that. I’ve written R&B which includes rap, but there is no way I could ever perform it.

I want to write, not about my own experiences, but to be able to make a credible portrayal of the artist/s who perform my work as though it came from their heart.

The courses and most books are about how to make it as a writer performer. They talk about how to market your songs to listeners. They talk about how to get gigs, how to increase your revenue by selling merchandise at gigs. How to build a fan base etc. This is all great for most people, but of limited benefit to me.

I’ve put a lot of effort into sites like MySpace and Music Forte, with relative success if you look at it from the perspective of listens. I’ve had number one songs in Country on Music Forte and been in the MySpace top 10 in the same genre for New Zealand. This means people like some of my songs, but it doesn’t help me sell songs.

One of my greatest strengths is probably also my greatest weakness. I am a generalist and do a little of a lot. I read lots of books, concurrently. I listen to many genres and enjoy most of them. I put energy into dozens of web sites, hoping that one of them will make a difference and I have had a few small successes. I had a song signed with a publisher, but he didn’t sell the song. In hindsight, he wasn’t the right publisher, but it felt good to be able to say I had one. I’ve had a few opportunities to write songs for albums, but haven’t sold one.

I’ve written some good songs, but they were largely written for my own performance and the ones that weren’t, I didn’t have access to the right artists to perform them.

The market here today seems to be largely made up of singer songwriters who write or collaborate to write their own music. When they get dry, they have sessions with fellow singer songwriters. Because I’m not focussed on performing, and took myself out of the scene many years ago to raise a family, I’m not in those circles. I’d like to be, but not as a fellow performer. I’ve written songs with local artists in mind, but haven’t made the effort to try to get them to listen. I wrote one with Bic Runga in mind, but procrastinated to the point of inactivity in making contact with her. Interesting really, because in my business life, I am constantly networking with business leaders.

This sounds like a lot of bleeting, but really what it is about, is me refocussing on my goals at the end of the year, with a view to making something really good happen. To work out how to make this career happen. It’s going to take some serious discipline and work. I’m going to need some help and I’m hoping that Berklee is going to be part of that equation, because at the very least it will help me focus and allow me to access a network that I can’t find locally.

It will be very important for me to make sure that the work I do is centred on my goals. That when I study or work, it is with the end in mind and not just about finishing a paper because there are assignments due. It’s a lot of money to spend if it doesn’t help me realise my goals.

What really helped me focus, was a blog I read and reread, by Eric Beall, author of Making Music Make Money (Which I have just ordered on Amazon, which was called Back to Basics, and seemed to describe my situation perfectly. So, if what I am saying is relevant to your situation, you might like to hang around and follow my journey.

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