A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘facebook’

An Interview with Stephen Horton on Motivational Radio

I had the pleasure recently of being interviewed by Stephen Horton aka Rezinator on his radio show called The Highway of Dreams. You can hear the interview here. Click on the link under Rezinator speaks with Luigi Cappel. 

I really enjoyed chatting with Stephen who is an excellent musician in his own right. We talked about a number of my experiences over the years and discussed a few of my songs.

You can hear my songs You Oughta Run, which features the awesome sax playing of my friend Charly Nice, Old Flame which I wrote about a school reunion and Rarotonga, which I wrote over there, its a bit in the style of Chet Atkins, one of my heroes in the guitar world. If you’d like to know the stories behind those tracks, listen to the show. You can also hear those tracks on my Reverbnation page.

Telephone Card

Telephone CardI wrote a song several years ago which I wanted to make a musical slide show video out of. Unfortunately I have no idea what happened to the photos. This morning I saw a post on Facebook promoting Twitpic. I haven’t used it for year, so I followed the link and connected it to my Twitter profile and up came two of the photos that I had taken at Chartwell Foursquare for the song along with a pile of other photos that I took a few years ago.

This is the part where the Indian grocer is telling me that if I give him my Seiko watch, he will give me a loan for a $2 telephone card so I can call a cab to get home. Mahesh was wonderful when I asked him to pose for these photos, he thought it was a cool idea. I hope I can find them again. You can hear the song on my Reverbnation page.

Rarotonga is an awesome place to have a relax and get some musical inspiration. I wish I was back there now. I guess I’ll have to think warm (its winter in New Zealand) and enjoy the memories.

 

 

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Take lots of photos of you and your band

You never know when a photo will be useful. It might be photos for your tracks, an album cover, photos for your bio or web page.

Many web sites where you post your music, like MySpace for example, let you post photos with your tracks and so many people use the one photo for all tracks, which is boring. Boring reduces interest value.

If it’s a photo for your Press Kit or EPK, I recommend that unless you have a great photo, get a portrait photo done by a professional photographer. It could be the classic head and shoulders, or you doing something. You should at least have one clasic shot because it says you are mature and professional and you treat your music career as your business.

Shots for Facebook like this one, which my daughter took of me playing in Montego BayLuigi Cappel performing in Montego Bay

Luigi Cappel performing in Montego Bay

in Jamaica are fun shots, but not good enough quality for professional use.

If you are going to use shots in relation to a song or for an Album cover, make sure they are relevant, if it’s a song about a beach, like my song Muriwai Beach, then show a photo of Muriwai Beach. When I record my album Greenhouse, I have a photo of me holding a very large chunk of ice in my hand at Franz Joseph Glacier. The glacier is melting away with global warming and fits nicely with the title song which is also called Greenhouse. You can hear it at Music Forte.

If you don’t have a performance video, then video slide shows are a great way to add your songs to sites like Youtube. This one was done for me by my friend Noel of Powershows. In this case he supplied the images from his photo library.

There are lots of plug ins for websites like Photo Bucket which I use on my MySpace page. It lets you have some fun and easily put up a slide show. Photos add interest to your web page, especially a slide show, which attracts attention. It also helps people connect with you and feel like they know you a little. It makes them want to come back, or leave a comment, its about developing a relationship.

Even if you don’t need them now, take them anyway, you will find good uses for them. Take a camera to your gig and even if you don’t have anyone you know there, someone will take it for you.

What are the fans listening to? How to get your hitsong.

Some great advice I picked up somewhere was that if you want to write a hit song, you need to know what people are listening to. Whilst its true that there are song pluggers and the radio is very much influenced by the record companies, the fact is that if he radio are regularly playing songs, whether it is because they have an incentive or for any other reason, the net result is people listen to them.

I think it was Jimmy Webb at the S3 conference who said that if you listen to a song at least 5 times, it will grow on you and you will start to like it. This is a formula that they use to get you to buy or follow a track. The lyrics become familiar, the hook becomes entrenched in your mind and if it is pleasing to you, you may well find yourself singing along.

Hit’s are here the money is in songwriting. If you write a hit song, you will be well remunerated and also you will become noticed and in demand by artists and their team, looking for a new song, hoping that you weren’t a one hit wonder.

So is there a magical secret? Magical no, but the key thing is knowing what people like, what are they listening to today. It’s easy to find a market for your songs in today’s world with so many internet vehicles like MySpace, FaceBook, iTunes, Music Forte and hundreds if not thousands of others. But these are less likely to get you a hit for music’s sake, than the radio, which isn’t going away anywhere fast. Radio plays mainstream and mainstream is what it means, i.e. what most people are listening to today.

So in my humble opinion, if you want to write a hit song, rather than (as Ralph Murphy says) be a self indulgent songwriter, writing songs to play in bars after 10 P.M. when people are drunk or t least merry and mostly don’t care, you need to write something different. Something uplifting, which is often very different to what the average songwriter puts together. Murphy says that the hits are the songs that people listen to on the way to work in the morning when they want a lift.

So the first thing to do is to find out what they are listening to. I live in New Zealand, so if I want to write a hit song for the local market, I would go to RIANZ. “The Recording Industry Association of New Zealand Inc (RIANZ) is a non-profit organisation representing major and independent record producers, distributors and recording artists throughout New Zealand.”

RIANZ publishes the weekly New Zealand Top 40 Singles Chart. “The Top 40 Singles Chart is compiled based on a 75:25 split between physical / digital singles sales figures and radio play information gathered by radio data collection agency Radioscope.”They also publish a number of other charts including the Top 10 Radio Airplay Chart.

Like all charts they show the position this week, last week and weeks on the chart. A quick look through these will tell you what is popular in your local world. These charts are a mixture of everything, local and international. To give you an idea, the Top 40 as at Monday 28 July included 5 local acts and Number One on the chart was Phil Collins, In The Air Tonight which this time has been on the NZ charts for 21 weeks! Always on My Mind by Tiki Taane is number 3 still and has been on the charts for 14 weeks.

In my opinion, Always On My Mind is very much a polynesian sound and will be hugely popular locally with our youth and with a reggae flavour has some legs internationally, but I can’t see it being on the charts at Billboard, the other place I look to see what is popular, especially on the Country Charts because Country Music has a huge following in the USA, my major songwriting target market.

So now you know what people are listening to on the radio and what they are buying. What do you do next? Subscibe to my blog and I will tell you more, this isn’t a book after all lol.

If you think this blog is helpful, tell a friend. If you want to hear some of my songs, check out my MySpace page. Oh and please do leave a comment. Is my blog intesting? Is it helpful? Are there things you would like me to write about?

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