A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘jamaica’

MySpace and YouTube as a promotional tool

This may be old hat to you, but I’ve just started trying something new to me. I have a couple of videos on MySpace, which are basically slide shows of 2 of my songs, Only Memories Survive and Watch Me Daddy.

I’m trying to promote W atch Me Daddy because I want a great singer to pick the song up and I am also trying to market it as a song that I will edit (commercially of course, I am trying to forge a career as a songwriter) and turn into a new son that someone can give to my daughter. Wouldn’t you love your daughter to have her very own song?

Anyway, what I have started doing is when someone sends me a friend request, having listened to their songs and left a comment, I embed the song into my comment so they can watch the video and listen to it without having to go to my MySpace Page, where they can also of course watch it.

I’m doing the same when I leave a comment for an artist who I think will like the song. It’s not technical. All you need to do is go to your video on YouTube and copy the ’embed code’ which you paste into the comment.

Something else I have started doing is including a photo, like this one, into my MySpace comments. You will have seen that there is now an Add Photo command when you put comments onto someone’s page. It is a little confusing because you follow the instructions, click on the photo you want, but it is not obvious what to do next. All you do is click on the x to close the page and the photo is magically there.

Me, jammimg in Jamaica

Me, jammimg in Jamaica

Now if only they would fix the counter on my page. Last week MySpace changed the default music player. At first I had almost a thousand listens on my page and knew that was wrong, so I got them to fix it. But now it has stayed at zero for a couple of days and I know that is wrong too. Hopefully they will get it right soon.

Take lots of photos of you and your band

You never know when a photo will be useful. It might be photos for your tracks, an album cover, photos for your bio or web page.

Many web sites where you post your music, like MySpace for example, let you post photos with your tracks and so many people use the one photo for all tracks, which is boring. Boring reduces interest value.

If it’s a photo for your Press Kit or EPK, I recommend that unless you have a great photo, get a portrait photo done by a professional photographer. It could be the classic head and shoulders, or you doing something. You should at least have one clasic shot because it says you are mature and professional and you treat your music career as your business.

Shots for Facebook like this one, which my daughter took of me playing in Montego BayLuigi Cappel performing in Montego Bay

Luigi Cappel performing in Montego Bay

in Jamaica are fun shots, but not good enough quality for professional use.

If you are going to use shots in relation to a song or for an Album cover, make sure they are relevant, if it’s a song about a beach, like my song Muriwai Beach, then show a photo of Muriwai Beach. When I record my album Greenhouse, I have a photo of me holding a very large chunk of ice in my hand at Franz Joseph Glacier. The glacier is melting away with global warming and fits nicely with the title song which is also called Greenhouse. You can hear it at Music Forte.

If you don’t have a performance video, then video slide shows are a great way to add your songs to sites like Youtube. This one was done for me by my friend Noel of Powershows. In this case he supplied the images from his photo library.

There are lots of plug ins for websites like Photo Bucket which I use on my MySpace page. It lets you have some fun and easily put up a slide show. Photos add interest to your web page, especially a slide show, which attracts attention. It also helps people connect with you and feel like they know you a little. It makes them want to come back, or leave a comment, its about developing a relationship.

Even if you don’t need them now, take them anyway, you will find good uses for them. Take a camera to your gig and even if you don’t have anyone you know there, someone will take it for you.

What makes a professional bio?

Your Bio is obviously the number one component. I’ve talked about what sould be in your bio. The next thing to think about is how professional does it look. How do you want people to perceive you. Have a look at your bio now. Does it shout out, this person is a pro? Is this a star performer or songwriter or is this something they put together in a hurry.

If you don’t have the skills to put it together yourself, go to a secretarial service or find a friend with Desktop Publishing experience. Do you have Microsoft Office? Micorosft Publisher would be an easy way of putting it together and you will find some templates either in the program or by searching for a template on the web. They not only have a section on the web about making a good media kit on on this link you will also find a link to their templates section.

So we’ve talked about the content, to some degree. The key things I would look for are:

  • What have you accomplished recently? Not the talent quest you won when you were 11. Have you performed somewhere recently or been featured in an article? I had the pleasure in performing in Florida and Jamaica last year. That would be worth including perhaps.
  • A quote from someone or a media that props you up would be good.
  • A photo. This is another thing that is important. You need a photo that represents you in an appropriate way. From a bio perspective (this is not a press release) a good thing to do would be a nice professional head and shoulders shot, maybe in an interesting background. The key thing is represent yourself in such a way that if you read it, you would be impressed and interested. The key word is professional. If you don’t have a really good photo, it would be worth spending a couple of hundred dollars and getting a professional photographer to make up a selction of high qulity shots. I quite like the idea of bleeding the photo into the bio, maybe in a triangle on the bottom right of the page.

Remember, your bio is not a press release. It will accompany a press release, it will also accompany a demo or any material you want to send to someone.

Your bio gives you credibility. It says you are a professional and treat your music career as a business.

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