A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘juice tv’

Radioscope – Another Great Music Site

I said I would tell you about some more sites that might be of interest to your songwriting career. Radioscope is really an industry website for broadcast radio in New Zealand. So why should you care about it?

If you recall in previous blogs, I said that the best way to get journalists to write about you is to get to know them, find out what they are interested in, what they like, read their stories, develop a relationship.

Radioscope is where a lot of media people go for their news. At least I think they do, because they haven’t put anything new on the front page since July. They do have links to new stories, so maybe it is just “technical difficulties”. Therein does lie a lesson. If you have date stamped information on your web site, keep it current!

On a deeper look, I suspect someone has left the organisation and perhaps only current feeds like the charts are being updated.

One thing that is really good is the Chart Feeds. You can find the latest in a range of charts including singles, albums, DVD, compilations, Top 40 Airplay, Pop, Rock, Urban, Juice, MTV, C4, Alt, pretty much every chart you want. A great feature is that you can download them as an Excel File.

You may recall in a previous blog about Hit Songs I suggested that ir you want to write a Hit Song, you need a pretty good idea of what people are listening to in your genre. This a great place to look for if you are wanting to write a hit song for the New Zealand market in one of the genres covered on New Zealand radio.

There are lots of reasons songs become hits, many that you have little control over as a songwriter. The record companies, song pluggers, DJ’s, concert or tour promoters and even the media and advertisers are influential. Look at what the Cadbury’s ad did for Phil Collins. When “In the Air Tonight” came out, it peaked at Number 2 in the charts, Since the Cadbury Gorilla Ad, the song has gone to Number One, years after the original song.

There are some other useful things on RadioScope. There is a large list of bands and recording artistsalong with their Label. There are also links to their web pages.

If you have an RSS Aggregator (I use iGoogle. You can access anything from their site that gets updated without actually having to keep visiting the site.

There is a weekly blog called ChartBitz by Andrew Miller which is a quick update on who’s hit the charts and other relevant news.

Another excellent feature is a listing of Labels with links to their websites. They have the 4 major labels as well as 31 Indies and 2 Distribution Companies.

There are lots of places you can go once you have written your songs. If you know who a target artist that you have written a song for is signed with, this is one way of pitching it. Go to their label. One comment on that, never send them anything unsolicited because it will probably end up in File 13, aka the wastepaper basket. Ring them, tell thyem you have written a song in the style of the target artist and ask them if you can send it to them and if you do, if they will give it a listen.

I’m sure you can find more good information on this site. I like ikt much more now that I’ve trolled through itg. It has loads of great information. Just a shame that the home page isn’t kept current.

Hey just as a footnote, I don’t sit at my desk all the time. I actually wrote this blog while walking on a treadmill for 3.8km (because my PC crashed and I had to do some of it again) Exercise mind and body.

Thanks for reading this blog. If you found it interesting, why not subscribe to it. If you know someone else who might find it interesting, send them a link. I’m also keen on feedback. Disagree with me, have suggestions or want to leave a comment, please do. I’d love this blog to be more interactive.

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Do you know who your fans are part 2.

Following on from yesterday, I wanted to cover a few more ideas, because first of all it is about the song, but someone has to hear it and if you know who is going to like your music, then you can influence the chance that they will find it.

So here are some more questions to ponder:

What hobbies do they spend money on?

Where do they live? Why not try to get gigs near the right demographic? If you play death metal, it might be in working class area (crass generalisation I know that many death metal fans are well educated but generalisations have some degree of fact). If you play country, then a rural tour might be on for you. You should have an idea of where your fans live. Or at least where a higher percentage do.

What do they drink? If they have a favourite tipple, that might help. For example if they are students burning the candle at both ends, you could look at getting Red Bull to sponsor your gig. They could help promote it and offer deals. If they are farming people for country music, Speights might be the go. When you ask for a lot of money, for example to sponsor a tour, you have to get in early so they can budget for it if they are keen, but if you only want some product and promotion for a gig, it can be pretty easy. The thing to do is tell them what’s in it for them and ask. It’s often that simple. Just remember that can offer something to them, you just have to figure out what that is. At he very least its visibility and if you have done your homework, you will know what it is.

What radio stations do they listen to? There are many ways of getting attention from radio stations if you use some smarts, even if you are unsigned and they are not playing your music. I might have a look at this topic in the future in more depth.

What TV shows do they watch? TV is a bit harder to get to, but if they are young and watch the music channels. In New Zealand it might be MTV, Juice TV, Alt TV, you will be surprised at how easy it is to get some support from them. Wherever you are, there are similar local stations who want to know about local acts. Check out what exposure other bands or artists similar to you are getting. Ask the band or artist, ask the station, don’t forget they have to have shows and videos. If it’s summer, have a beach party and invite Juice TV to send a crew over. You are a songwriter, use some of your creativity to find novel ways to make things happen. Write a song about the beach party that you are inviting them to and send it to them. Have them in the song.

I had a sales rep working for me a few years ago. He was from London and had that Cockney patois and wanted to make things happen. Within a couple of weeks he had his own show on our local MTV. All he had to do is ask.

What magazines and newspapers do they read? I’ve talked about PR before and will again in the future. If you know the types of magazines your fans read then you know where to send your Press Releases.

Where do they go on holiday? A couple of years ago I was in Raglan, (you can hear the story on my Music Forte page, the song is called Raglan Rain) and there was a guy who I recognised from New Zealand Idol running around the small town putting mini posters on all the shop windows that would let him, promoting a gig he had that night in one of the cafe/bars. Unfortunately I can’t remember his or his bands name, I guess I’m not the right demographic. Obviously he had decided that the surfing and artsy type of people that hang out in this famous surfing area where his target market and was now doing everything he could to get lots of people to his gig.

The great thing about what he was doing was

  • He had indeintified where his target market could be fiound on a Saturday night
  • He visited all the shops (probably around 50), got most of them to put his mini posters in the window and spent time talking to the locals.
  • His venue was the only one with live music at night so once everyone knew it was on, he was pretty much guaranteed a crowd.

I drove past that night and the bar was full of people having a great time. They all paid a door charge and the band would have not only had a great night with people who liked their music, they also made a profit on their gig.

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