Why do you have a Bio? Is it to make you feel important? Is it written for a purpose? There may be many places where you can use a Bio, for example on a blog, on your music page or to get someone to do something.
I would hope it would be to get someone to do something. Today I am talking about the bio that you send to an A&R person, I record company, a publisher, or someone who you want to have buy or perform your music. In most cases this would be a document you would post, courier or give to that person.
You want the person who reads your bio to act, to listen to your demo, so the first thing you have to do is make them want to read it in the first place.
In advertising and writing news stories, my favourite formula has always been AIDA or AICDA. Attention, Interest, Desire and Action. the C in the second one stands for Conviction. So in simple terms:
Attention. Make them want to read the whole bio, which is I said yesterday, should be 2-4 paragraphs. Start with a line to grab their attention, just like a headline. It might be something compelling about you, or maybe something about the song the Bio accompanies.
Interest. Tell something interesting about yourself.
Interest. What is special or interesting about you, and here is something that I have learned from the media world, make it relevant to the specific reader. If I am sending out press releases, it’s not one size fits all, I modify it for each media or publication to make it relevant.
Desire, make them want to read more, or to become involved with you.
Conviction. Convince them that the time they spend reading your Bio and listening to your songs is going to be well spent and rewarding.
Action. Ask them to listen to your song and point out respectfully what you are asking from them. This is a business document and not just a whiny, please listen to my song cause mum said its really good.
Start with your most recent achievements first and given that you only have 4 paragraphs, make them short and snappy. Don’t use exaggerated praise, don’t say you are the best artist they have ever heard, be humble but confident.