A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘podcasts’

Music Education on the Net

This morning there was a feature in the Business Herald about Gordon Dryden, which I haven’t finished reading. Gordon is one of New Zealand’s prominent experts on education and I have a few of his excellent books in my library. The story was obviously related to the launch of his new book, The Learning Web, which I  will have to add to my collection.

A major concept of the story is that in the future , no later than 2014, 25% of high school courses will be available on the net. The timing was interesting because I already learn a lot about the music industry on the net, from blogs, web sites and especially through 2 of my favourite podcasts, being The Musicians Cooler and Music Business Radio.

I actually made a personal commitment yesterday while listening to an interview with Chuck Wills and Monty Powell on the Music Business Radio podcast Episode 79, which I strongly recommend anyone interested in breaking into the country music industry as a performer or songwriter should listen to. You can find it here. Monty was full of great information and about his experiences, songwriting and the importance of Nashville as one of the last big music cities that is still thriving and full of professionals today.

Monty’s work appears on over 50 million records and listening to him critiqueing people’s work, there is no doubt that he knows his craft intimately. For the up and coming songwriters he had lots of encouragement, stating that songwriting is a craft which can be taught and honed.

I live in Auckland, New Zealand and have a family and a day job and my commitment to them means that if I ever get to Nashville it will be for a week or 2, not to stay, which I should have done years ago, but now I want to go back to the net and education.

A year or so ago I had the good fortune to attend a weekend course with Pat Pattison, of the Berklee School of Music and I learned lots and got huge value from the course as well as the networking with other local musicians. Networking is something that Monty also emphasised as crucial to your success as many if not most careers have been forged through who you know.

From an educational perspective, I know people who went to Berklee, like Taura Eruera. But he and many others do offer excellent training on the Internet for those who can’t take a few years out to go and learn in the university or head to Nashville to soak information and experience from those who are willing to share.

The web is full of online courses for songwriting, so all I have to do now is decide where to start at a level that my budget can afford.

Do you know who your fans are? Part One

There is a market for every kind of music and it is important to know who your market is, whether as a songwriter or performer. You need to know who they are so you can plan your approach as to how to target them.

What is their age group, are they tweens, teenagers, young adults, old rockers? Are they mostly male or female? What is their lifestyle? Are they still at home with their parents or starting their own families, or have their families already flown the coop?

What artists do they listen to? One of the important things on many sites where you can upload your music is who do you sound like, who influenced you. These tags are there for people to find music similar to the artists they like. Make sure you are genuine because if you are like the artists they listen to, you will build up your fan base more quickly.

How do they buy music? Do they buy on the net? at iTunes? Do they buy CD’s in mainstream music stores? In Department Stores? In specialist stores like Marbecks or Real Groovy?

How often do they buy music? Do they buy music themselves or do othes buy it for them as gifts?

How do they discover music they like? Do they hear it on the radio? iTunes? Podcasts? Do they find them by reading reviews in magazines, online, from video’s, recommended by magazines?

Where would they go to listen to music? An art gallery? pub? Concert Hall? Cafe?

Where do they buy their clothes? Often the music playing in certain shops might influence them. If there is a cafe that people go to who like your music, give the cafe a copy of your CD and ask them to play it for you.

Have a think about who your fans are or could be and given the ideas above, how could you influence the situation so that people who like your music can find you. There will be more on this in the next few days.

Knowing who your fans are can help in many ways. It should influence what you write, the style, the lyrics (are they accessible to your demographic), how you market your music, where you sell your music and much more.

There is a target for every kind of music form Christian Death Metal to jazz fusion and opera. Obviously the place and way to target eac genre will be very different. Understanding these things means that instead of taking a scatergun approach, you can aim straight for your target market, winning more fans to buy your music, attend your gigs and tell their friends about you.

By the way, I’d really like this blog to be interactive. You don’t have to agree with me. I would love to make this a discussion, not just me rambling on………………………………….

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