A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘pr’

Do you know who your fans are part 2.

Following on from yesterday, I wanted to cover a few more ideas, because first of all it is about the song, but someone has to hear it and if you know who is going to like your music, then you can influence the chance that they will find it.

So here are some more questions to ponder:

What hobbies do they spend money on?

Where do they live? Why not try to get gigs near the right demographic? If you play death metal, it might be in working class area (crass generalisation I know that many death metal fans are well educated but generalisations have some degree of fact). If you play country, then a rural tour might be on for you. You should have an idea of where your fans live. Or at least where a higher percentage do.

What do they drink? If they have a favourite tipple, that might help. For example if they are students burning the candle at both ends, you could look at getting Red Bull to sponsor your gig. They could help promote it and offer deals. If they are farming people for country music, Speights might be the go. When you ask for a lot of money, for example to sponsor a tour, you have to get in early so they can budget for it if they are keen, but if you only want some product and promotion for a gig, it can be pretty easy. The thing to do is tell them what’s in it for them and ask. It’s often that simple. Just remember that can offer something to them, you just have to figure out what that is. At he very least its visibility and if you have done your homework, you will know what it is.

What radio stations do they listen to? There are many ways of getting attention from radio stations if you use some smarts, even if you are unsigned and they are not playing your music. I might have a look at this topic in the future in more depth.

What TV shows do they watch? TV is a bit harder to get to, but if they are young and watch the music channels. In New Zealand it might be MTV, Juice TV, Alt TV, you will be surprised at how easy it is to get some support from them. Wherever you are, there are similar local stations who want to know about local acts. Check out what exposure other bands or artists similar to you are getting. Ask the band or artist, ask the station, don’t forget they have to have shows and videos. If it’s summer, have a beach party and invite Juice TV to send a crew over. You are a songwriter, use some of your creativity to find novel ways to make things happen. Write a song about the beach party that you are inviting them to and send it to them. Have them in the song.

I had a sales rep working for me a few years ago. He was from London and had that Cockney patois and wanted to make things happen. Within a couple of weeks he had his own show on our local MTV. All he had to do is ask.

What magazines and newspapers do they read? I’ve talked about PR before and will again in the future. If you know the types of magazines your fans read then you know where to send your Press Releases.

Where do they go on holiday? A couple of years ago I was in Raglan, (you can hear the story on my Music Forte page, the song is called Raglan Rain) and there was a guy who I recognised from New Zealand Idol running around the small town putting mini posters on all the shop windows that would let him, promoting a gig he had that night in one of the cafe/bars. Unfortunately I can’t remember his or his bands name, I guess I’m not the right demographic. Obviously he had decided that the surfing and artsy type of people that hang out in this famous surfing area where his target market and was now doing everything he could to get lots of people to his gig.

The great thing about what he was doing was

  • He had indeintified where his target market could be fiound on a Saturday night
  • He visited all the shops (probably around 50), got most of them to put his mini posters in the window and spent time talking to the locals.
  • His venue was the only one with live music at night so once everyone knew it was on, he was pretty much guaranteed a crowd.

I drove past that night and the bar was full of people having a great time. They all paid a door charge and the band would have not only had a great night with people who liked their music, they also made a profit on their gig.

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Make sure you can offer an exclusive photo to the media.

Often you are more likely to get your story published if you include a photo. When you talk to the editor or journalist, ask them if you include an exclusive photo that they will publish it, because otherwise you will keep it so you can offer it to another media. You do talk to the media before you send them a release don’t you?

You should have a range of photos including landscape and portrait. It wouldn’t hurt to have a couple of black and whites as well for that artistic look.

Make the pics you send with your story relevant. If it’s a bout a gig you have done, send a photo from the gig. On that note, always try to get someone to take photos for you, even if you provide the camera.

If it’s about the new single or album, make it relevant. For example if it was for my song Muriwai Beach, I will have a photo of me walking on the iron sands “between the sand dunes and the shore”.

Accommodate the media. If they want to take a photo of you, do whatever you can to support them. On Thursday I had my photo taken for a September magazine issue. They asked if I could spare an hour to go to a beach location with them, No problem. It was quite funny really, we got to the beach which was a spot on the side of the North Western Motorway. We parked off the motorway and there was this beautiful spot with shelves of sunwashed shells and we found a piece of wood for me to sit on in my suit with my notebook on my lap. I’m sure it will be a great eclectic photo and thanks to the police who gave us 2 minutes to finish up instead of charging us for parking on the side of the motorway.

The magazine will get a classy off the wall photo and will also remember that I was happy to help them out to make the shot.

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