A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘press release’

Make sure you can offer an exclusive photo to the media.

Often you are more likely to get your story published if you include a photo. When you talk to the editor or journalist, ask them if you include an exclusive photo that they will publish it, because otherwise you will keep it so you can offer it to another media. You do talk to the media before you send them a release don’t you?

You should have a range of photos including landscape and portrait. It wouldn’t hurt to have a couple of black and whites as well for that artistic look.

Make the pics you send with your story relevant. If it’s a bout a gig you have done, send a photo from the gig. On that note, always try to get someone to take photos for you, even if you provide the camera.

If it’s about the new single or album, make it relevant. For example if it was for my song Muriwai Beach, I will have a photo of me walking on the iron sands “between the sand dunes and the shore”.

Accommodate the media. If they want to take a photo of you, do whatever you can to support them. On Thursday I had my photo taken for a September magazine issue. They asked if I could spare an hour to go to a beach location with them, No problem. It was quite funny really, we got to the beach which was a spot on the side of the North Western Motorway. We parked off the motorway and there was this beautiful spot with shelves of sunwashed shells and we found a piece of wood for me to sit on in my suit with my notebook on my lap. I’m sure it will be a great eclectic photo and thanks to the police who gave us 2 minutes to finish up instead of charging us for parking on the side of the motorway.

The magazine will get a classy off the wall photo and will also remember that I was happy to help them out to make the shot.

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What makes a professional bio?

Your Bio is obviously the number one component. I’ve talked about what sould be in your bio. The next thing to think about is how professional does it look. How do you want people to perceive you. Have a look at your bio now. Does it shout out, this person is a pro? Is this a star performer or songwriter or is this something they put together in a hurry.

If you don’t have the skills to put it together yourself, go to a secretarial service or find a friend with Desktop Publishing experience. Do you have Microsoft Office? Micorosft Publisher would be an easy way of putting it together and you will find some templates either in the program or by searching for a template on the web. They not only have a section on the web about making a good media kit on on this link you will also find a link to their templates section.

So we’ve talked about the content, to some degree. The key things I would look for are:

  • What have you accomplished recently? Not the talent quest you won when you were 11. Have you performed somewhere recently or been featured in an article? I had the pleasure in performing in Florida and Jamaica last year. That would be worth including perhaps.
  • A quote from someone or a media that props you up would be good.
  • A photo. This is another thing that is important. You need a photo that represents you in an appropriate way. From a bio perspective (this is not a press release) a good thing to do would be a nice professional head and shoulders shot, maybe in an interesting background. The key thing is represent yourself in such a way that if you read it, you would be impressed and interested. The key word is professional. If you don’t have a really good photo, it would be worth spending a couple of hundred dollars and getting a professional photographer to make up a selction of high qulity shots. I quite like the idea of bleeding the photo into the bio, maybe in a triangle on the bottom right of the page.

Remember, your bio is not a press release. It will accompany a press release, it will also accompany a demo or any material you want to send to someone.

Your bio gives you credibility. It says you are a professional and treat your music career as a business.

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