A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘song submission’

Give Pump Audio a try

Some time ago I was told about Pump Audio, but I hadn’t checked it out until now. I’ve been using Sonic Bids for some time and I suspect if I lived in the USA, they would be really good for me, but I haven’t seen any gigs in New Zealand to aim for and very little in Australia. Don’t get me wrong, I think Sonic Bids is great, it just hasn’t been able to do anything for me.

My focus and goals are as a songwriter rather than a performer, although I do love playing to an audience. This means that my needs are to get my songs to a market, but my market is performers more than listeners which presents a problem for me. I’m not sure whether Pump Audio can do anything more for me, given that they are really looking for high quality finished product. My recordings are samples and I typically look for a way of presenting my songs that opens a door for the artist / singer to put their own personality and interpretation into it and l feel that by recording to the highest quality makes it more difficult for it to fit into someone else’s style, thereby reducing the size of my potential market.

The thin with sites like Sonic Bids is that you pay for each submission and that can add up pretty quickly. I must say that they give real value for money and the work they do is worth every cent they charge. The problem for my needs is mostly that they are US centric and more gig and song competition focussed. I will continue to use them for competitions or opportunities when I plan to travel to the US again.

So back to Pump Audio. First of all from a credibility perspective, they are owned by Getty Images, who purchased them in June last year. Getty are a world leader in photography and imagery and having just received a healthy check for a photo they bought from me recently, I know at first hand that they are serious about their business.

You can’t send Pump Audio MP3’s (except for the first couple which are an audition to see if they good enough), they are looking for high quality CD’s. The first benefit in my opinion from this is that it removes the tyre kickers who submit every song to anyone who they think will listen, and of course most of them don’t. You have to make an effort to send them your music.

You don’t pay unless they sell your music and then you get paid 50% of what they sell it for. This sounds a lot, but when I think of the money I have paid for other submission services that got me no money, this way they are motivated to move your product and if your product is good, you will get your return.

You keep your song rights (IP) and their deal is not exclusive, so you don’t have any barriers to also offering your music to other buyers. They cover a variety of media and say that last year alone they placed over 80,000 items to TV alone!

If you have high quality recordings on CD, I would highly recommend giving them a go.

In the meantime I am working on my latest song which is another song about dads and daughters, really about babies. It’s called When Madison Smiles and hopefully you will find it on my MySpace and Music Forte sites before too long.

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Songs have to have WOW factor for A&R people to get excited

So you want to send your song to an A&R person and see if you can get it picked up by a record company or one of their artists.

Take a step back from the song you wrote and love and think about what their email and snail mail boxes look like. How many submissions do you think they get in a week. I’ll give you an idea. Even the smaller ones will get 100’s of demo’s. Why should they listen to yours?

Is your song REALLY GOOD? Who told you? Here’s an analagy. When you watched American Idol (Come on, I know you watched it at least once!) do you remember Simon or Randy ask “Who told you you could sing?”. So I’m asking you, who told you this is a good song? Your friends and family?

But this is only the first question. The record companies get thousands of really good, well constructed, nice songs every year. The thing is they are not looking for a good song, they are looking for a GREAT SONG. They are looking for something UNIQUE and given that there are always numbe one hits, there are plenty of great songs out there.

It can be on the same subject matter as other songs, but it has to have something special, a great hook, a really catchy melody. If your song is going to be a hit, it has to appeal to millions of people not dozens or hundreds.

When the A&R person listens to the first 60 seconds (because that might be all the hearing your song gets, they need to be saying “WOW, this is the ONE!”

So go back to your good song and see if you think it is great, or is it as Ralph Murphy says, a great song for people to dance to in a club after 10 P.M.

Of course not every song will be a hit, most of the songs of the great song writers aren’t hit songs, but it was usually their first hit that started their professional careers.

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