A blog about songwriting and about the songwriter Luigi Cappel

Posts tagged ‘sounds like’

Who do I sound like?

There are lots of sites where you can post your music and one of the ways people find you is when they are looking for people who sound similar to one of their favourite artists. MySpace has that feature. Last FM is built around that concept.

Last FM is like your own personal radio station that tries to come up with the music you like. It’s free, which is great and when you listen to music you can rate it, love it or ban it and the station will eventually evolve into exactly the kind of music you like. You can get it to start playing music by selecting an artist or a topic. If you want to listen to songs about Christmas, just key in Christmas, if you want to listen to my songs or artists like me, select artist and enter Luigi Cappel.

As a songwriter, artist or band, you can set up your own site where you can upload your music and videos and people can listen to your music. Just go to the Music Manager section and start creating your page. I have 1 1/2 albums up there so far. Greenhouse and Reflections which is only half complete so far.

So here’s the problem. I have entered 3 artists who have influenced me, particularly on certain songs. They are Don Henly (in particular my song Only Memories Survive), Willie Nelson and Jimmy Webb. The problem I have is in being objective when I listen to myself. So perhaps you can have a listen to some of my songs on one of my sites and tell me who you think I sound like. You can here them at Last FM by entereing my name, you can hear some at MySpace and more at Music Forte.

If you can be bothered, it would be great if you can give me feedback on what artists you think I sound like so I can add them into my sites to help people who like those artists find me. I’ll be happy to return the favor of course.

There are many benefits of understanding who you are like. If you know who you sound like, you can look for gigs where people like that kind of music. You can get a better idea of who to pitch your songs to as a songwriter and you can guide potential fans to your music online.

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Do you know who your fans are? Part One

There is a market for every kind of music and it is important to know who your market is, whether as a songwriter or performer. You need to know who they are so you can plan your approach as to how to target them.

What is their age group, are they tweens, teenagers, young adults, old rockers? Are they mostly male or female? What is their lifestyle? Are they still at home with their parents or starting their own families, or have their families already flown the coop?

What artists do they listen to? One of the important things on many sites where you can upload your music is who do you sound like, who influenced you. These tags are there for people to find music similar to the artists they like. Make sure you are genuine because if you are like the artists they listen to, you will build up your fan base more quickly.

How do they buy music? Do they buy on the net? at iTunes? Do they buy CD’s in mainstream music stores? In Department Stores? In specialist stores like Marbecks or Real Groovy?

How often do they buy music? Do they buy music themselves or do othes buy it for them as gifts?

How do they discover music they like? Do they hear it on the radio? iTunes? Podcasts? Do they find them by reading reviews in magazines, online, from video’s, recommended by magazines?

Where would they go to listen to music? An art gallery? pub? Concert Hall? Cafe?

Where do they buy their clothes? Often the music playing in certain shops might influence them. If there is a cafe that people go to who like your music, give the cafe a copy of your CD and ask them to play it for you.

Have a think about who your fans are or could be and given the ideas above, how could you influence the situation so that people who like your music can find you. There will be more on this in the next few days.

Knowing who your fans are can help in many ways. It should influence what you write, the style, the lyrics (are they accessible to your demographic), how you market your music, where you sell your music and much more.

There is a target for every kind of music form Christian Death Metal to jazz fusion and opera. Obviously the place and way to target eac genre will be very different. Understanding these things means that instead of taking a scatergun approach, you can aim straight for your target market, winning more fans to buy your music, attend your gigs and tell their friends about you.

By the way, I’d really like this blog to be interactive. You don’t have to agree with me. I would love to make this a discussion, not just me rambling on………………………………….

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